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04-23-2017, 10:03 PM
Instagram bait: Why Starbucks put a unicorn meme on its menu
http://i.amz.mshcdn.com/n8FkOuU7ZLO5d3DpJPwEyc_mbRg=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F455303%2F4ebcb85f-3834-4033-af72-d5cbd2231a44.jpghttp://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (http://twitter.com/share?via=Mashable&text=Instagram+bait%3A+Why+Starbucks+put+a+unicorn +meme+on+its+menu&url=http%3A%2F%2Fmashable.com%2F2017%2F04%2F23%2Fs tarbucks-unicorn-frappucci**-chains-instagram-bait%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F04 %2F23%2Fstarbucks-unicorn-frappucci**-chains-instagram-bait%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
To anyone who hasn't spent time on certain corners of Instagram, Starbucks' latest creation and the viral hype surrounding it might be a bit confusing.*
The neon "Unicorn Frappucci**" clashes hard with the coffee chain's affected faux-Italian branding. It's **t the sort of drink that one imagines ordering with words like "Venti" or sipping amidst light jazz.
SEE ALSO: Starbucks unicorn frappucci**s to grace Earth for a limited time (http://mashable.com/2017/04/18/unicorn-frappucci**/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
By most accounts, the blue-and-pink concoction, which transitions from sweet to sour, doesn't even taste especially good.
**ne of that really matters to Starbucks, though. The limited-time item isn't meant to blend with the company's coffeehouse chic but rather its customers' social media feeds. Read more... (http://mashable.com/2017/04/23/starbucks-unicorn-frappucci**-chains-instagram-bait/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Carls Jr (http://mashable.com/category/carls-jr/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Taco Bell (http://mashable.com/category/taco-bell/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Unicorn Frappucci** (http://mashable.com/category/unicorn-frappucci**/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Starbucks (http://mashable.com/category/starbucks/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/VY9_kyXgTAU
http://i.amz.mshcdn.com/n8FkOuU7ZLO5d3DpJPwEyc_mbRg=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F455303%2F4ebcb85f-3834-4033-af72-d5cbd2231a44.jpghttp://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (http://twitter.com/share?via=Mashable&text=Instagram+bait%3A+Why+Starbucks+put+a+unicorn +meme+on+its+menu&url=http%3A%2F%2Fmashable.com%2F2017%2F04%2F23%2Fs tarbucks-unicorn-frappucci**-chains-instagram-bait%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F04 %2F23%2Fstarbucks-unicorn-frappucci**-chains-instagram-bait%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
To anyone who hasn't spent time on certain corners of Instagram, Starbucks' latest creation and the viral hype surrounding it might be a bit confusing.*
The neon "Unicorn Frappucci**" clashes hard with the coffee chain's affected faux-Italian branding. It's **t the sort of drink that one imagines ordering with words like "Venti" or sipping amidst light jazz.
SEE ALSO: Starbucks unicorn frappucci**s to grace Earth for a limited time (http://mashable.com/2017/04/18/unicorn-frappucci**/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
By most accounts, the blue-and-pink concoction, which transitions from sweet to sour, doesn't even taste especially good.
**ne of that really matters to Starbucks, though. The limited-time item isn't meant to blend with the company's coffeehouse chic but rather its customers' social media feeds. Read more... (http://mashable.com/2017/04/23/starbucks-unicorn-frappucci**-chains-instagram-bait/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Carls Jr (http://mashable.com/category/carls-jr/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Taco Bell (http://mashable.com/category/taco-bell/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Unicorn Frappucci** (http://mashable.com/category/unicorn-frappucci**/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Starbucks (http://mashable.com/category/starbucks/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/VY9_kyXgTAU