Nigel Barker breaks down the benefits of inclusive marketing in business

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Nigel Barker breaks down the benefits of inclusive marketing in business
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Inclusive marketing is a technique that consumers may **t be able to pinpoint, but for many businesses, it's the secret ingredient behind creating ads that set out to empower people and create confidence amongst consumers.

SEE ALSO: Pepsi pulls cringeworthy Kendall Jenner ad after massive backlash (http://mashable.com/2017/04/05/pepsi-pulls-kendall-jenner-ad/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)


Inclusive marketing is marketing that doesn't specifically target one demographic **r does it rely on the traditional stereotypes we set up amongst ourselves and with other people

On the other side of the coin, **t all brands utilize inclusive marketing correctly. There have been a handful of brands over the past several months who have tried to take a stab at inclusive marketing, but to their dismay, their message was **t received by the masses in the way they had hoped (looking at you, Pepsi (http://mashable.com/2017/04/06/pepsi-ad-autopsy/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)). However, when executed correctly, inclusive marketing has the potential to make serious impacts for any business of any size.* Read more... (http://mashable.com/2017/04/21/niglel-barker-bizchats/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)

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