rss
04-20-2017, 08:19 AM
Google, the world's top advertising company, is building an ad blocker for Chrome
http://i.amz.mshcdn.com/w0EnSbU4vWPSlfaxMQ4qAqAZ_7Y=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F452502%2F527e344c-8ed8-4e9e-9270-c9104ad14c44.jpghttp://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (http://twitter.com/share?via=Mashable&text=Google%2C+the+world%27s+top+advertising+compa ny%2C+is+building+an+ad+blocker+for+Chrome&url=http%3A%2F%2Fmashable.com%2F2017%2F04%2F19%2Fg oogle-ad-blocker-chrome%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F04 %2F19%2Fgoogle-ad-blocker-chrome%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
Google, the internet's biggest advertising company, may be building an ad blocker.
The search giant plans to roll out a feature in the next mobile version of its Chrome browser that would filter out certain types of ads, the Wall Street Journal reported (https://www.wsj.com/articles/google-plans-ad-blocking-feature-in-popular-chrome-browser-1492643233) Wednesday.*
SEE ALSO: Top ad blocker seeks 'ordinary user' to decide which ads die (http://mashable.com/2017/03/15/adblock-plus-judge-ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
Such a tool seems at odds with the company's primary revenue source, but Google thinks that it could actually deter people from resorting to other blockers in the long run, according to the report.
By targeting only the most disruptive ad formats — pop-ups, interstitials, and autoplay videos, for instance — the hope is that less people will be driven to third-party software. Google already ostensibly bans (http://searchengineland.com/interstitialgeddon-google-warns-will-*****-intrusive-interstitials-next-january-257252)many of these types of ads anyway. Read more... (http://mashable.com/2017/04/19/google-ad-blocker-chrome/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Ad Blocking (http://mashable.com/category/ad-blocking/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Google Chrome (http://mashable.com/category/google-chrome/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Google (http://mashable.com/category/google/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/PFr39r533Lo
http://i.amz.mshcdn.com/w0EnSbU4vWPSlfaxMQ4qAqAZ_7Y=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F452502%2F527e344c-8ed8-4e9e-9270-c9104ad14c44.jpghttp://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (http://twitter.com/share?via=Mashable&text=Google%2C+the+world%27s+top+advertising+compa ny%2C+is+building+an+ad+blocker+for+Chrome&url=http%3A%2F%2Fmashable.com%2F2017%2F04%2F19%2Fg oogle-ad-blocker-chrome%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F04 %2F19%2Fgoogle-ad-blocker-chrome%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
Google, the internet's biggest advertising company, may be building an ad blocker.
The search giant plans to roll out a feature in the next mobile version of its Chrome browser that would filter out certain types of ads, the Wall Street Journal reported (https://www.wsj.com/articles/google-plans-ad-blocking-feature-in-popular-chrome-browser-1492643233) Wednesday.*
SEE ALSO: Top ad blocker seeks 'ordinary user' to decide which ads die (http://mashable.com/2017/03/15/adblock-plus-judge-ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
Such a tool seems at odds with the company's primary revenue source, but Google thinks that it could actually deter people from resorting to other blockers in the long run, according to the report.
By targeting only the most disruptive ad formats — pop-ups, interstitials, and autoplay videos, for instance — the hope is that less people will be driven to third-party software. Google already ostensibly bans (http://searchengineland.com/interstitialgeddon-google-warns-will-*****-intrusive-interstitials-next-january-257252)many of these types of ads anyway. Read more... (http://mashable.com/2017/04/19/google-ad-blocker-chrome/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Ad Blocking (http://mashable.com/category/ad-blocking/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Google Chrome (http://mashable.com/category/google-chrome/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Google (http://mashable.com/category/google/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/PFr39r533Lo