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04-15-2017, 12:47 AM
The 'Fast and Furious' franchise has given Corona $15 million in free advertising just because
http://i.amz.mshcdn.com/AdnNlmCy52CtpPnU-6i3mDMFmbs=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F447553%2F940b9e54-63b3-41a4-837a-64bf0d2e95d8.jpghttp://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (http://twitter.com/share?via=Mashable&text=The+%27Fast+and+Furious%27+franchise+has+give n+Corona+%2415+million+in+free+advertising+just+be cause&url=http%3A%2F%2Fmashable.com%2F2017%2F04%2F14%2Ff ast-furious-corona%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F04 %2F14%2Ffast-furious-corona%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
Vin Diesel's constant plugging of Corona throughout the Fast and Furious ****** can make certain installments feel like extended beer commercials.
But the company has apparently never paid a dime for the prolific product placement.
SEE ALSO: Yup, there's going to be a 'Fast & Furious' global arena tour (http://mashable.com/2017/02/07/fast-and-furious-tour/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
That's according to a new feature story in The Ringer (https://theringer.com/fast-furious-******-corona-beer-character-development-product-placement-f6bbdfc765a0) that examines the franchise's longstanding relationship with the beer brand.
"We love Corona,” ****** producer Neal Moritz told Ringer founder Bill Simmon on an episode of his podcast (https://www.wbez.org/shows/the-bill-simmons-podcast/the-mvp-winner-with-joe-house-and-the-history-of-the-fast-furious-with-neil-moritz-ep-199/572d8d7c-1024-4e42-8c6d-a6eaaeeca362) this week. “Corona is the official beer of Fast & Furious... unpaid.” Read more... (http://mashable.com/2017/04/14/fast-furious-corona/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Stella Artois (http://mashable.com/category/stella-artois/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Budweiser (http://mashable.com/category/budweiser/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Anheuser Busch (http://mashable.com/category/anheuser-busch/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Fate Of The Furious (http://mashable.com/category/fate-of-the-furious/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Corona (http://mashable.com/category/corona/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/q4mKeN7x0PA
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Vin Diesel's constant plugging of Corona throughout the Fast and Furious ****** can make certain installments feel like extended beer commercials.
But the company has apparently never paid a dime for the prolific product placement.
SEE ALSO: Yup, there's going to be a 'Fast & Furious' global arena tour (http://mashable.com/2017/02/07/fast-and-furious-tour/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
That's according to a new feature story in The Ringer (https://theringer.com/fast-furious-******-corona-beer-character-development-product-placement-f6bbdfc765a0) that examines the franchise's longstanding relationship with the beer brand.
"We love Corona,” ****** producer Neal Moritz told Ringer founder Bill Simmon on an episode of his podcast (https://www.wbez.org/shows/the-bill-simmons-podcast/the-mvp-winner-with-joe-house-and-the-history-of-the-fast-furious-with-neil-moritz-ep-199/572d8d7c-1024-4e42-8c6d-a6eaaeeca362) this week. “Corona is the official beer of Fast & Furious... unpaid.” Read more... (http://mashable.com/2017/04/14/fast-furious-corona/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Stella Artois (http://mashable.com/category/stella-artois/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Budweiser (http://mashable.com/category/budweiser/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Anheuser Busch (http://mashable.com/category/anheuser-busch/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Fate Of The Furious (http://mashable.com/category/fate-of-the-furious/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Corona (http://mashable.com/category/corona/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/q4mKeN7x0PA