rss
04-07-2017, 02:10 PM
Spotify killed the epic instrumental intro
http://i.amz.mshcdn.com/NVX2SyLpUBfhzYzqtLBxJVNleTQ=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F440269%2F79a1572f-9901-4e82-b105-d06a85511f2f.pnghttp://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (http://twitter.com/share?via=Mashable&text=Spotify+killed+the+epic+instrumental+intro&url=http%3A%2F%2Fmashable.com%2F2017%2F04%2F06%2Fs treaming-instrumental-intros-shorter-attention-study%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F04 %2F06%2Fstreaming-instrumental-intros-shorter-attention-study%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
**wadays, skipping to the next song on streaming services like Spotify and Pandora is easy—too easy.*
Intros to songs averaged about 20 seconds in the mid-1980s, according to a study from a music theory doctoral student at the Ohio State University (https://news.osu.edu/news/2017/04/04/streaming-attention/).
**w? It's about five seconds.
SEE ALSO: Turn your whole hand into a musical instrument with these gloves (http://mashable.com/2017/03/20/turn-your-whole-hand-into-a-musical-instrument/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
As part of Hubert Leveille Gauvin's research, published last month in the journal Musicae Scientiae (http://journals.sagepub.com/doi/full/10.1177/1029864917698010), he listened to 303 top American pop hits from 1987 through 2015. His findings indicate our attention spans are shrinking.*
“It’s survival-of-the-fittest: Songs that manage to grab and sustain listeners’ attention get played and others get skipped. There's always a**ther song,” Léveillé Gauvin said in a university press release.* Read more... (http://mashable.com/2017/04/06/streaming-instrumental-intros-shorter-attention-study/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Streaming Music (http://mashable.com/category/streaming-music/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Streaming Services (http://mashable.com/category/streaming-services/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Streaming (http://mashable.com/category/streaming/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Spotify (http://mashable.com/category/spotify/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Research (http://mashable.com/category/research/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1491556766 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1491556766)
http://feeds.feedburner.com/~r/Mashable/~4/ZsCsoPqo0C0
http://i.amz.mshcdn.com/NVX2SyLpUBfhzYzqtLBxJVNleTQ=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F440269%2F79a1572f-9901-4e82-b105-d06a85511f2f.pnghttp://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (http://twitter.com/share?via=Mashable&text=Spotify+killed+the+epic+instrumental+intro&url=http%3A%2F%2Fmashable.com%2F2017%2F04%2F06%2Fs treaming-instrumental-intros-shorter-attention-study%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F04 %2F06%2Fstreaming-instrumental-intros-shorter-attention-study%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
**wadays, skipping to the next song on streaming services like Spotify and Pandora is easy—too easy.*
Intros to songs averaged about 20 seconds in the mid-1980s, according to a study from a music theory doctoral student at the Ohio State University (https://news.osu.edu/news/2017/04/04/streaming-attention/).
**w? It's about five seconds.
SEE ALSO: Turn your whole hand into a musical instrument with these gloves (http://mashable.com/2017/03/20/turn-your-whole-hand-into-a-musical-instrument/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
As part of Hubert Leveille Gauvin's research, published last month in the journal Musicae Scientiae (http://journals.sagepub.com/doi/full/10.1177/1029864917698010), he listened to 303 top American pop hits from 1987 through 2015. His findings indicate our attention spans are shrinking.*
“It’s survival-of-the-fittest: Songs that manage to grab and sustain listeners’ attention get played and others get skipped. There's always a**ther song,” Léveillé Gauvin said in a university press release.* Read more... (http://mashable.com/2017/04/06/streaming-instrumental-intros-shorter-attention-study/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Streaming Music (http://mashable.com/category/streaming-music/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Streaming Services (http://mashable.com/category/streaming-services/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Streaming (http://mashable.com/category/streaming/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Spotify (http://mashable.com/category/spotify/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Research (http://mashable.com/category/research/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1491556766 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1491556766)
http://feeds.feedburner.com/~r/Mashable/~4/ZsCsoPqo0C0