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04-07-2017, 01:55 PM
It's time for Google and Facebook to freak out about Amazon
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Amazon dominates online shopping, cloud computing, and **w, it has its sights set on advertising.
The online shopping giant has been quietly beefing up its ads business in recent months, and Wall Street is starting to take **tice.
SEE ALSO: Forget Facebook and Google: The ad world thinks this tech giant is 'terrifying' (http://mashable.com/2017/03/04/amazon-wpp-martin-sorrell-amazon/?utm_cid=a-seealso&utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
An analyst at Morgan Stanley predicted this week that the company could pull in $5 billion in ad revenue by next year. For context, that's more than twice Snapchat's forecasted revenue (https://www.emarketer.com/Article/Snapchat-Ad-Revenues-Reach-Nearly-1-Billion-Next-Year/1014437) for that year and about half of Twitter's entire market value at the moment.
That number could swell to $7 billion by 2020, according to the research **te. Even so, Amazon would only make up a 4-percent share of the digital ads market, which is dominated by Facebook and Google. Read more... (http://mashable.com/2017/04/06/google-and-facebook-should-be-nervous-about-amazon-ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Alphabet (http://mashable.com/category/alphabet/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Google (http://mashable.com/category/google/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Amazon (http://mashable.com/category/amazon/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/XPxnuKdxKKk
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Amazon dominates online shopping, cloud computing, and **w, it has its sights set on advertising.
The online shopping giant has been quietly beefing up its ads business in recent months, and Wall Street is starting to take **tice.
SEE ALSO: Forget Facebook and Google: The ad world thinks this tech giant is 'terrifying' (http://mashable.com/2017/03/04/amazon-wpp-martin-sorrell-amazon/?utm_cid=a-seealso&utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
An analyst at Morgan Stanley predicted this week that the company could pull in $5 billion in ad revenue by next year. For context, that's more than twice Snapchat's forecasted revenue (https://www.emarketer.com/Article/Snapchat-Ad-Revenues-Reach-Nearly-1-Billion-Next-Year/1014437) for that year and about half of Twitter's entire market value at the moment.
That number could swell to $7 billion by 2020, according to the research **te. Even so, Amazon would only make up a 4-percent share of the digital ads market, which is dominated by Facebook and Google. Read more... (http://mashable.com/2017/04/06/google-and-facebook-should-be-nervous-about-amazon-ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Alphabet (http://mashable.com/category/alphabet/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Google (http://mashable.com/category/google/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Amazon (http://mashable.com/category/amazon/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/XPxnuKdxKKk