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04-07-2017, 01:41 AM
Pepsi autopsy: How the brand got its commercial so massively wrong
http://i.amz.mshcdn.com/ovcqiYiW_8v3ExNN2tTy3ow_vYk=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fth umbnail%2F42024%2F7cdfecac-f71c-470d-abc9-060d10809bbe.jpghttp://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (http://twitter.com/share?via=Mashable&text=Pepsi+autopsy%3A+How+the+brand+got+its+commer cial+so+massively+wrong&url=http%3A%2F%2Fmashable.com%2F2017%2F04%2F06%2Fp epsi-ad-autopsy%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F04 %2F06%2Fpepsi-ad-autopsy%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
The protesters in Pepsi's disaster of a commercial might **t have had a message, but critics certainly do: Worst. Ad. Ever. (https://twitter.com/search?q=worst%20ad%20ever&src=typd)*
The **w-scuttled spot inspired a monumental flood of derision from all corners of the web on Tuesday. Activists, celebrities and Americans of every political leaning united in roasting Kendall Jenner's tone-deaf answer to centuries-old racial tensions. *
Many saw the commercial as the epitome of Madison Avenue's worsening habit of leeching onto serious social causes with empty corporate posturing. Don't expect that to end with The Pepsi-Jenner Disaster.
"It's a huge cultural shift," said Max Lenderman, founder and CEO of the ad agency School, which specializes in social good-themed marketing. "There is this inherent power to it." Read more... (http://mashable.com/2017/04/06/pepsi-ad-autopsy/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Social Good (http://mashable.com/category/social-good/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Kendall Jenner (http://mashable.com/category/kendall-jenner/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Pepsi (http://mashable.com/category/pepsi/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1491510608 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1491510608)
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The protesters in Pepsi's disaster of a commercial might **t have had a message, but critics certainly do: Worst. Ad. Ever. (https://twitter.com/search?q=worst%20ad%20ever&src=typd)*
The **w-scuttled spot inspired a monumental flood of derision from all corners of the web on Tuesday. Activists, celebrities and Americans of every political leaning united in roasting Kendall Jenner's tone-deaf answer to centuries-old racial tensions. *
Many saw the commercial as the epitome of Madison Avenue's worsening habit of leeching onto serious social causes with empty corporate posturing. Don't expect that to end with The Pepsi-Jenner Disaster.
"It's a huge cultural shift," said Max Lenderman, founder and CEO of the ad agency School, which specializes in social good-themed marketing. "There is this inherent power to it." Read more... (http://mashable.com/2017/04/06/pepsi-ad-autopsy/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Social Good (http://mashable.com/category/social-good/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Kendall Jenner (http://mashable.com/category/kendall-jenner/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Pepsi (http://mashable.com/category/pepsi/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1491510608 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1491510608)
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