Corporations like PepsiCo will never be 'woke,' but here's how they can be better

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Corporations like PepsiCo will never be 'woke,' but here's how they can be better
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On the spectrum of wokeness, American multinational soda corporations tend to land somewhere near dead last — and good ol' PepsiCo just took a giant **sedive toward the bottom.

The company incited well-deserved social media outrage (http://mashable.com/2017/04/05/pepsi-pulls-kendall-jenner-ad/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) after its ad, featuring Kendall Jenner (https://www.youtube.com/watch?v=dA5Yq1DLSmQ) pacifying a bunch of cops with a can of Pepsi, went viral Tuesday. Viewers accused the company of appropriating the Black Lives Matter movement to sell its sugary soda, instead of doing what socially conscious consumers have been begging (https://www.oxfam.org/en/pressroom/pressreleases/2016-04-19/ten-worlds-biggest-food-and-beverage-companies-battle-improve) food and beverage corporations to do forever: use their power for social good.

SEE ALSO: What actual activists have to say about that terrible Pepsi ad (http://mashable.com/2017/04/05/pepsi-ad-activists-twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) Read more... (http://mashable.com/2017/04/05/pepsi-corporations-woke-social-justice/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)


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