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04-05-2017, 10:22 PM
AT&T is offering free HBO—which is awesome, but also scary
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In the ongoing battle for you—the wireless smartphone user—and your dollars, this is a big, bold move.
AT&T an**unced Wednesday (http://about.att.com/story/unlimited_wireless_plan_hbo.html) that it's **w going to give customers who pay for its Unlimited Plus service free access to HBO.*
It's yet a**ther substantial play by AT&T in what has become a heated competition (http://mashable.com/2017/02/27/att-wireless-plan-unlimited-cheaper/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) against Verizon, T-Mobile, and Sprint. The telecom giants are squaring off against each other in an effort to attract consumers with better data plans at lower prices.*
**w, AT&T's tossing in something that's difficult to match—free access to some of the highest quality TV out there. Why can they do that? Well, it certainly doesn't hurt that AT&T's currently in the process of acquiring HBO's parent company, Time Warner (http://mashable.com/2016/10/22/yes-you-should-care-about-att-time-warner-deal/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) (more on this below). Read more... (http://mashable.com/2017/04/05/att-offers-free-hbo/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Telecom (http://mashable.com/category/telecom/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Telecommunications (http://mashable.com/category/telecommunications/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Wireless (http://mashable.com/category/wireless/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Data Plans (http://mashable.com/category/data-plans/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/A-iL8c8MJAg
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In the ongoing battle for you—the wireless smartphone user—and your dollars, this is a big, bold move.
AT&T an**unced Wednesday (http://about.att.com/story/unlimited_wireless_plan_hbo.html) that it's **w going to give customers who pay for its Unlimited Plus service free access to HBO.*
It's yet a**ther substantial play by AT&T in what has become a heated competition (http://mashable.com/2017/02/27/att-wireless-plan-unlimited-cheaper/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) against Verizon, T-Mobile, and Sprint. The telecom giants are squaring off against each other in an effort to attract consumers with better data plans at lower prices.*
**w, AT&T's tossing in something that's difficult to match—free access to some of the highest quality TV out there. Why can they do that? Well, it certainly doesn't hurt that AT&T's currently in the process of acquiring HBO's parent company, Time Warner (http://mashable.com/2016/10/22/yes-you-should-care-about-att-time-warner-deal/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) (more on this below). Read more... (http://mashable.com/2017/04/05/att-offers-free-hbo/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Telecom (http://mashable.com/category/telecom/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Telecommunications (http://mashable.com/category/telecommunications/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Wireless (http://mashable.com/category/wireless/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Data Plans (http://mashable.com/category/data-plans/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/A-iL8c8MJAg