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03-03-2017, 06:00 PM
This heartwarming video urges you to care for the lonely and 'forgotten'
http://i.amz.mshcdn.com/DYKlnQrcRMJOFdHiDfA8sWJzG00=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fth umbnail%2F38557%2Fa844e10f-ffc2-48e0-8390-ee8da6828fd7.jpghttp://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (http://twitter.com/share?via=Mashable&text=This+heartwarming+video+urges+you+to+care+for +the+lonely+and+%27forgotten%27&url=http%3A%2F%2Fmashable.com%2F2017%2F03%2F03%2Fh ul-heartwarming-video-alzheimers-tea%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F03 %2F03%2Fhul-heartwarming-video-alzheimers-tea%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
Alzheimer's is one of the leading causes (http://www.alz.org/facts/) of death in the U.S. Globally, nearly 47 million people are affected by the degenerative disease and that is likely (https://www.alz.co.uk/research/statistics) to reach 131 million by 2050. *
SEE ALSO: Scientists find new link between sugar and Alzheimer's (http://mashable.com/2017/02/23/alzheimers-sugar-link-study/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
Hindustan Unilever (HUL) might **t have considered these stats. Or perhaps, they did... before creating this ad for the Indian market.*
There are (http://www.dnaindia.com/health/report-world-alzheimer-s-day-2015-41-million-people-in-india-living-with-dementia-says-report-2127313) more than 4 million Alzheimer's patients in India. And a lot of them, like the woman in this video, are neglected by their own families.*
Forgotten creates a touching narrative around Alzheimer's, elderly loneliness in urban centers, and the country's undying love for tea — a prime leveler in Indian society. Read more... (http://mashable.com/2017/03/03/hul-heartwarming-video-alzheimers-tea/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Communication (http://mashable.com/category/communication/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Indige**us (http://mashable.com/category/indige**us/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Tea (http://mashable.com/category/tea/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Alzheimer S (http://mashable.com/category/alzheimer-s/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Healthcare (http://mashable.com/category/healthcare/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1488541237 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1488541237)
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Alzheimer's is one of the leading causes (http://www.alz.org/facts/) of death in the U.S. Globally, nearly 47 million people are affected by the degenerative disease and that is likely (https://www.alz.co.uk/research/statistics) to reach 131 million by 2050. *
SEE ALSO: Scientists find new link between sugar and Alzheimer's (http://mashable.com/2017/02/23/alzheimers-sugar-link-study/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
Hindustan Unilever (HUL) might **t have considered these stats. Or perhaps, they did... before creating this ad for the Indian market.*
There are (http://www.dnaindia.com/health/report-world-alzheimer-s-day-2015-41-million-people-in-india-living-with-dementia-says-report-2127313) more than 4 million Alzheimer's patients in India. And a lot of them, like the woman in this video, are neglected by their own families.*
Forgotten creates a touching narrative around Alzheimer's, elderly loneliness in urban centers, and the country's undying love for tea — a prime leveler in Indian society. Read more... (http://mashable.com/2017/03/03/hul-heartwarming-video-alzheimers-tea/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Communication (http://mashable.com/category/communication/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Indige**us (http://mashable.com/category/indige**us/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Tea (http://mashable.com/category/tea/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Alzheimer S (http://mashable.com/category/alzheimer-s/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Healthcare (http://mashable.com/category/healthcare/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1488541237 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1488541237)
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