ahlam1399
02-16-2017, 07:03 AM
Nearly ten years after Apple launched the iPhone, which completely upended the smartphone industry, the device has effectively helped to wipe out one of its major predecessors: the BlackBerry.
http://cdn.macrumors.com/article-new/2017/02/blackberry-vs-iphone-7-plus.jpg
BlackBerry has at last fallen to a rounded 0.0% share among smartphone operating systems after shipping just 207,000 smartphones last quarter, following an over seven year decline from its peak market share of approximately 20% in 2009, according to the latest quarterly data (http://www.gartner.com/newsroom/id/3609817) from research firm Gartner.
The demise of the smartphone that was once the poster child of Canadian in**vation has been a long one in the making, but one that was inevitable **w that BlackBerry has shifted its focus to software (https://www.macrumors.com/2016/09/28/blackberry-abandons-hardware/) and sold the global rights to future BlackBerry-branded smartphones to Chinese company TCL Communication.
BlackBerry actually continued to grow for around two years after the iPhone launched in June 2007, taking market share away from then-leader **kia. BlackBerry's market share among all smartphone operating systems was 9.6% in 2007 (http://www.gartner.com/newsroom/id/910112), 16.6% in 2008 (http://www.gartner.com/newsroom/id/910112), and 19.9% in 2009 (http://www.gartner.com/newsroom/id/1306513), according to Gartner. Then, the decline started.
By 2011, the surging popularity of iPhones and Samsung Galaxy smartphones led iOS and Android to leapfrog BlackBerry and **kia to form a duopoly (https://www.macrumors.com/2016/08/18/ios-android-99-percent-market-share/) in the smartphone market that exists to this day. iOS and Android combined for a record 99.6% market share last quarter, according to Gartner.
http://cdn.macrumors.com/article-new/2017/02/gartner-q4-2016-smartphone-operating-systems.jpgWorldwide Smartphone Sales to End Users by Operating System in 4Q16 (Gartner)
******* 10 Mobile was the only other platform to make any sort of dent last quarter, recording an insignificant 0.3% market share, according to Gartner. ******* 10 Mobile fell from 1.1% in the year-ago quarter. A group of unnamed "other" operating systems captured the remaining 0.1% share.
iOS adoption is still low compared to Android, with the platforms capturing 17.9% and 81.7% worldwide market share respectively in the fourth quarter. iPhones mainly target the premium smartphone market, however, while there are Android-based smartphones at all price points sold by dozens of brands.
What's next for BlackBerry? In addition to focusing on software, the company is also doing self-driving vehicle research (https://www.macrumors.com/2016/12/19/blackberry-auto**mous-vehicle-lab-canada/), while its rumored "Mercury" smartphone by TCL will be unveiled on February 25 (https://twitter.com/BBMobile/status/823955935664087040) at Mobile World Congress.
Tags: Gartner (https://www.macrumors.com/roundup/gartner/), BlackBerry (https://www.macrumors.com/roundup/blackberry/)
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http://cdn.macrumors.com/article-new/2017/02/blackberry-vs-iphone-7-plus.jpg
BlackBerry has at last fallen to a rounded 0.0% share among smartphone operating systems after shipping just 207,000 smartphones last quarter, following an over seven year decline from its peak market share of approximately 20% in 2009, according to the latest quarterly data (http://www.gartner.com/newsroom/id/3609817) from research firm Gartner.
The demise of the smartphone that was once the poster child of Canadian in**vation has been a long one in the making, but one that was inevitable **w that BlackBerry has shifted its focus to software (https://www.macrumors.com/2016/09/28/blackberry-abandons-hardware/) and sold the global rights to future BlackBerry-branded smartphones to Chinese company TCL Communication.
BlackBerry actually continued to grow for around two years after the iPhone launched in June 2007, taking market share away from then-leader **kia. BlackBerry's market share among all smartphone operating systems was 9.6% in 2007 (http://www.gartner.com/newsroom/id/910112), 16.6% in 2008 (http://www.gartner.com/newsroom/id/910112), and 19.9% in 2009 (http://www.gartner.com/newsroom/id/1306513), according to Gartner. Then, the decline started.
By 2011, the surging popularity of iPhones and Samsung Galaxy smartphones led iOS and Android to leapfrog BlackBerry and **kia to form a duopoly (https://www.macrumors.com/2016/08/18/ios-android-99-percent-market-share/) in the smartphone market that exists to this day. iOS and Android combined for a record 99.6% market share last quarter, according to Gartner.
http://cdn.macrumors.com/article-new/2017/02/gartner-q4-2016-smartphone-operating-systems.jpgWorldwide Smartphone Sales to End Users by Operating System in 4Q16 (Gartner)
******* 10 Mobile was the only other platform to make any sort of dent last quarter, recording an insignificant 0.3% market share, according to Gartner. ******* 10 Mobile fell from 1.1% in the year-ago quarter. A group of unnamed "other" operating systems captured the remaining 0.1% share.
iOS adoption is still low compared to Android, with the platforms capturing 17.9% and 81.7% worldwide market share respectively in the fourth quarter. iPhones mainly target the premium smartphone market, however, while there are Android-based smartphones at all price points sold by dozens of brands.
What's next for BlackBerry? In addition to focusing on software, the company is also doing self-driving vehicle research (https://www.macrumors.com/2016/12/19/blackberry-auto**mous-vehicle-lab-canada/), while its rumored "Mercury" smartphone by TCL will be unveiled on February 25 (https://twitter.com/BBMobile/status/823955935664087040) at Mobile World Congress.
Tags: Gartner (https://www.macrumors.com/roundup/gartner/), BlackBerry (https://www.macrumors.com/roundup/blackberry/)
Discuss this article (https://forums.macrumors.com/threads/blackberry-hits-zero-market-share.2032847/) in our forums
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