ahlam1399
02-11-2017, 02:43 AM
Apple CEO Tim Cook (https://www.macrumors.com/roundup/tim-cook/) has been on a whirlwind of a trip in Europe this week, making stops in France, Germany, and the United Kingdom to meet with everyone from students (https://www.macrumors.com/2017/02/08/tim-cook-fireside-chat-university-of-glasgow/) and developers (https://www.macrumors.com/2017/02/06/tim-cook-tours-france/) to Apple retail employees (https://www.macrumors.com/2017/02/05/tim-cook-drops-apple-store-marseille-france/) and government officials (https://www.macrumors.com/2017/02/09/tim-cook-theresa-may-brexit/).
http://cdn.macrumors.com/article-new/2017/02/tim-cook-monument-valley.jpg
On Thursday, Cook visited the Ustwo Games ******s in London to meet the creators of popular iPhone game Monument Valley (https://twitter.com/tim_cook/status/829747892982263810). There, he later sat down for a chat with The Independent's David Phelan to discuss a wide variety of topics, ranging from Apple's hardware roadmap to augmented reality.
Responding to a question about how difficult it is to stay ahead of the curve, and to put the right hardware in place for the next generation of developers, Cook said Apple will "continue to push" **t only on the hardware side, but also on the software side with its Swift programming language.We try to continually push ourselves to do more and more, **t just on the hardware side but also in terms of developers? tools so they can take advantage of the hardware that?s there, in the best way. That?s the heart of what the coding software Swift is about. We?ve created the language and our hope was that you can get a lot more people coding, and then secondly have people push more to take advantage of the latest hardware.Cook said the importance of Apple being able to design its own hardware is "rising exponentially" due to things like machine learning and the company's desire to "maintain a level of privacy" for its users.
Inspired by the phe**menally talented students @TheBRITSchool (https://twitter.com/TheBRITSchool). A special & truly unique place. pic.twitter.com/oT8EFatMKl (https://t.co/oT8EFatMKl)
— Tim Cook (@tim_cook) February 10, 2017 (https://twitter.com/tim_cook/status/830110512222441472)
In terms of augmented reality, Cook reiterated that he is "excited" about the tech**logy because it "allows individuals to be present in the world but hopefully allows an improvement on what?s happening presently." But he added there are "things to discover" before the tech**logy is "good e**ugh" for the masses.I regard it as a big idea like the smartphone. The smartphone is for everyone, we don't have to think the iPhone is about a certain demographic, or country or vertical market: it?s for everyone. I think AR is that big, it?s huge. I get excited because of the things that could be done that could improve a lot of lives. And be entertaining. I view AR like I view the silicon here in my iPhone, it?s **t a product per se, it?s a core tech**logy. But there are things to discover before that tech**logy is good e**ugh for the mainstream. I do think there can be a lot of things that really help people out in daily life, real-life things, that?s why I get so excited about it.Cook said the developers, among others, he met on his trip were "incredibly uplifting," particularly with Brexit looming in the United Kingdom.You can really see the start-up community gaining momentum. That?s important any time but with Brexit hanging over ? from some people?s point of view ? it?s even more important that these stories get out where people have something to look at and say ?You k**w, times are **t really awful, there?s some great things happening.? It gives me a lot of energy to talk to developers, or meet students in classrooms who are using our tech**logy to help learn faster and better. Watching them pursue their passion.Earlier today, Cook visited the BRIT School for Performing Arts and Tech**logy to check out students' digital design work. He also visited the Woodberry Down primary school and met with London mayor Sadiq Khan (https://twitter.com/tim_cook/status/829717113908633603) to discuss access to talent, digital skills, and Apple's investment in the city.
Full Interview: Apple CEO Tim Cook: As Brexit Hangs Over UK? (http://www.independent.co.uk/life-style/gadgets-and-tech/features/apple-tim-cook-boss-brexit-uk-theresa-may-number-10-interview-ustwo-a7574086.html) at The Independent (http://www.independent.co.uk/life-style/gadgets-and-tech/features/apple-tim-cook-boss-brexit-uk-theresa-may-number-10-interview-ustwo-a7574086.html)
Related Roundup: Apple VR Project (https://www.macrumors.com/roundup/apple-vr-project/)
Tag: Tim Cook (https://www.macrumors.com/roundup/tim-cook/)
Discuss this article (https://forums.macrumors.com/threads/tim-cook-thinks-are-is-big-idea-huge.2032088/) in our forums
http://feeds.feedburner.com/~ff/MacRumors-All?d=6W8y8wAjSf4 (http://feeds.macrumors.com/~ff/MacRumors-All?a=QYdqtKZ7lTM:xp0I2bVC-qI:6W8y8wAjSf4) http://feeds.feedburner.com/~ff/MacRumors-All?d=qj6IDK7rITs (http://feeds.macrumors.com/~ff/MacRumors-All?a=QYdqtKZ7lTM:xp0I2bVC-qI:qj6IDK7rITs)
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أكثر... (https://www.macrumors.com/2017/02/10/tim-cook-thinks-are-is-big-idea-huge/)
http://cdn.macrumors.com/article-new/2017/02/tim-cook-monument-valley.jpg
On Thursday, Cook visited the Ustwo Games ******s in London to meet the creators of popular iPhone game Monument Valley (https://twitter.com/tim_cook/status/829747892982263810). There, he later sat down for a chat with The Independent's David Phelan to discuss a wide variety of topics, ranging from Apple's hardware roadmap to augmented reality.
Responding to a question about how difficult it is to stay ahead of the curve, and to put the right hardware in place for the next generation of developers, Cook said Apple will "continue to push" **t only on the hardware side, but also on the software side with its Swift programming language.We try to continually push ourselves to do more and more, **t just on the hardware side but also in terms of developers? tools so they can take advantage of the hardware that?s there, in the best way. That?s the heart of what the coding software Swift is about. We?ve created the language and our hope was that you can get a lot more people coding, and then secondly have people push more to take advantage of the latest hardware.Cook said the importance of Apple being able to design its own hardware is "rising exponentially" due to things like machine learning and the company's desire to "maintain a level of privacy" for its users.
Inspired by the phe**menally talented students @TheBRITSchool (https://twitter.com/TheBRITSchool). A special & truly unique place. pic.twitter.com/oT8EFatMKl (https://t.co/oT8EFatMKl)
— Tim Cook (@tim_cook) February 10, 2017 (https://twitter.com/tim_cook/status/830110512222441472)
In terms of augmented reality, Cook reiterated that he is "excited" about the tech**logy because it "allows individuals to be present in the world but hopefully allows an improvement on what?s happening presently." But he added there are "things to discover" before the tech**logy is "good e**ugh" for the masses.I regard it as a big idea like the smartphone. The smartphone is for everyone, we don't have to think the iPhone is about a certain demographic, or country or vertical market: it?s for everyone. I think AR is that big, it?s huge. I get excited because of the things that could be done that could improve a lot of lives. And be entertaining. I view AR like I view the silicon here in my iPhone, it?s **t a product per se, it?s a core tech**logy. But there are things to discover before that tech**logy is good e**ugh for the mainstream. I do think there can be a lot of things that really help people out in daily life, real-life things, that?s why I get so excited about it.Cook said the developers, among others, he met on his trip were "incredibly uplifting," particularly with Brexit looming in the United Kingdom.You can really see the start-up community gaining momentum. That?s important any time but with Brexit hanging over ? from some people?s point of view ? it?s even more important that these stories get out where people have something to look at and say ?You k**w, times are **t really awful, there?s some great things happening.? It gives me a lot of energy to talk to developers, or meet students in classrooms who are using our tech**logy to help learn faster and better. Watching them pursue their passion.Earlier today, Cook visited the BRIT School for Performing Arts and Tech**logy to check out students' digital design work. He also visited the Woodberry Down primary school and met with London mayor Sadiq Khan (https://twitter.com/tim_cook/status/829717113908633603) to discuss access to talent, digital skills, and Apple's investment in the city.
Full Interview: Apple CEO Tim Cook: As Brexit Hangs Over UK? (http://www.independent.co.uk/life-style/gadgets-and-tech/features/apple-tim-cook-boss-brexit-uk-theresa-may-number-10-interview-ustwo-a7574086.html) at The Independent (http://www.independent.co.uk/life-style/gadgets-and-tech/features/apple-tim-cook-boss-brexit-uk-theresa-may-number-10-interview-ustwo-a7574086.html)
Related Roundup: Apple VR Project (https://www.macrumors.com/roundup/apple-vr-project/)
Tag: Tim Cook (https://www.macrumors.com/roundup/tim-cook/)
Discuss this article (https://forums.macrumors.com/threads/tim-cook-thinks-are-is-big-idea-huge.2032088/) in our forums
http://feeds.feedburner.com/~ff/MacRumors-All?d=6W8y8wAjSf4 (http://feeds.macrumors.com/~ff/MacRumors-All?a=QYdqtKZ7lTM:xp0I2bVC-qI:6W8y8wAjSf4) http://feeds.feedburner.com/~ff/MacRumors-All?d=qj6IDK7rITs (http://feeds.macrumors.com/~ff/MacRumors-All?a=QYdqtKZ7lTM:xp0I2bVC-qI:qj6IDK7rITs)
http://feeds.feedburner.com/~r/MacRumors-All/~4/QYdqtKZ7lTM
أكثر... (https://www.macrumors.com/2017/02/10/tim-cook-thinks-are-is-big-idea-huge/)