ahlam1399
01-27-2017, 11:18 PM
Microsoft on Thursday reported a 5% increase in revenue from licensing ******* to PC makers as part of its latest quarterly earnings results (https://www.microsoft.com/en-us/Investor/earnings/FY-2017-Q2/press-release-webcast).
http://cdn.macrumors.com/article-new/2016/12/surface-book-vs-new-macbook-pro-800x254.jpg
In a subsequent conference call, Microsoft's chief financial ******r Amy Hood said its "partner ecosystem continued to see growth and share gains in the ******* premium device category," according to Business Insider (http://www.businessinsider.com/microsoft-*******-gains-ground-on-apple-macs-2017-1). The comment has been interpreted by some as Microsoft stepping up its game against the Mac.
Microsoft reportedly defines "premium devices" as computers that are in the $900-plus price range, which equates to the higher end of the market traditionally led by Apple products such as the MacBook (http://www.macrumors.com/roundup/macbook-pro/) Pro. By its own definition, this includes Microsoft's latest Surface Book and Surface Studio desktop (http://www.macrumors.com/2016/10/26/microsoft-surface-book-i7-studio-*******/).
Last month, Microsoft said "more people are switching from Macs to Surface than ever before (http://www.macrumors.com/2016/12/12/microsoft-calls-new-macbook-pro-disappointment/)" following "the disappointment of the new MacBook Pro." The company has **t released actual sales numbers to back that claim, however, while Microsoft's latest results include licensing to all ******* PC vendors.
While research firm Gartner says the worldwide PC market continues to decline (http://www.macrumors.com/2017/01/11/mac-sales-steady-amid-pc-market-decline/), Mac sales grew by 2.4% in the fourth quarter. Le**vo, HP, and Dell, the top three vendors, saw an estimated 5.4%, 4.3%, and 1.6% growth respectively during the quarter as well, while Asus, Acer, and others faced declines, according to Gartner.
Tags: Microsoft (http://www.macrumors.com/roundup/microsoft/), ******* (http://www.macrumors.com/roundup/*******/)
Discuss this article (http://forums.macrumors.com/threads/*******-pc-growth-premium-devices.2029722/) in our forums
http://feeds.feedburner.com/~ff/MacRumors-All?d=6W8y8wAjSf4 (http://feeds.macrumors.com/~ff/MacRumors-All?a=4IwawiFPvgI:-QCUh7co4vY:6W8y8wAjSf4) http://feeds.feedburner.com/~ff/MacRumors-All?d=qj6IDK7rITs (http://feeds.macrumors.com/~ff/MacRumors-All?a=4IwawiFPvgI:-QCUh7co4vY:qj6IDK7rITs)
http://feeds.feedburner.com/~r/MacRumors-All/~4/4IwawiFPvgI
أكثر... (http://www.macrumors.com/2017/01/27/*******-pc-growth-premium-devices/)
http://cdn.macrumors.com/article-new/2016/12/surface-book-vs-new-macbook-pro-800x254.jpg
In a subsequent conference call, Microsoft's chief financial ******r Amy Hood said its "partner ecosystem continued to see growth and share gains in the ******* premium device category," according to Business Insider (http://www.businessinsider.com/microsoft-*******-gains-ground-on-apple-macs-2017-1). The comment has been interpreted by some as Microsoft stepping up its game against the Mac.
Microsoft reportedly defines "premium devices" as computers that are in the $900-plus price range, which equates to the higher end of the market traditionally led by Apple products such as the MacBook (http://www.macrumors.com/roundup/macbook-pro/) Pro. By its own definition, this includes Microsoft's latest Surface Book and Surface Studio desktop (http://www.macrumors.com/2016/10/26/microsoft-surface-book-i7-studio-*******/).
Last month, Microsoft said "more people are switching from Macs to Surface than ever before (http://www.macrumors.com/2016/12/12/microsoft-calls-new-macbook-pro-disappointment/)" following "the disappointment of the new MacBook Pro." The company has **t released actual sales numbers to back that claim, however, while Microsoft's latest results include licensing to all ******* PC vendors.
While research firm Gartner says the worldwide PC market continues to decline (http://www.macrumors.com/2017/01/11/mac-sales-steady-amid-pc-market-decline/), Mac sales grew by 2.4% in the fourth quarter. Le**vo, HP, and Dell, the top three vendors, saw an estimated 5.4%, 4.3%, and 1.6% growth respectively during the quarter as well, while Asus, Acer, and others faced declines, according to Gartner.
Tags: Microsoft (http://www.macrumors.com/roundup/microsoft/), ******* (http://www.macrumors.com/roundup/*******/)
Discuss this article (http://forums.macrumors.com/threads/*******-pc-growth-premium-devices.2029722/) in our forums
http://feeds.feedburner.com/~ff/MacRumors-All?d=6W8y8wAjSf4 (http://feeds.macrumors.com/~ff/MacRumors-All?a=4IwawiFPvgI:-QCUh7co4vY:6W8y8wAjSf4) http://feeds.feedburner.com/~ff/MacRumors-All?d=qj6IDK7rITs (http://feeds.macrumors.com/~ff/MacRumors-All?a=4IwawiFPvgI:-QCUh7co4vY:qj6IDK7rITs)
http://feeds.feedburner.com/~r/MacRumors-All/~4/4IwawiFPvgI
أكثر... (http://www.macrumors.com/2017/01/27/*******-pc-growth-premium-devices/)