rss
01-11-2017, 08:32 PM
With 150 million daily active users, Instagram Stories is launching ads
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Just five months after its debut, Instagram Stories — and the 150 million people using it every day — are ** longer free real estate.
Instagram will begin inserting video ads into the Snapchat-like Stories experience and add more analytics features for businesses, the company an**unced on Wednesday.
The news marks one of the fastest introductions of ads into a product for Facebook, which typically plays the long game in monetizing new features. Facebook bought Instagram in April 2012 for $1 billion (https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=facebook%20buys%20instagram%20site%3Amashable. com&utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=), then took almost three years to introduce ads across the platform.*
The introduction of Stories (http://mashable.com/2016/08/02/instagram-stories-update/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=) was met with some skepticism, particularly as it seemed a direct clone of Snapchat's Stories feature. That hasn't done much to temper consumer interest. Instagram an**unced on Wednesday that 150 million people use Stories every day.* Read more... (http://mashable.com/2017/01/11/instagram-stories-ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Media (http://mashable.com/media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Instagram Stories (http://mashable.com/category/instagram-stories/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1484146749 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1484146749)
http://feeds.feedburner.com/~r/Mashable/~4/NH9MyexaxiY
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Just five months after its debut, Instagram Stories — and the 150 million people using it every day — are ** longer free real estate.
Instagram will begin inserting video ads into the Snapchat-like Stories experience and add more analytics features for businesses, the company an**unced on Wednesday.
The news marks one of the fastest introductions of ads into a product for Facebook, which typically plays the long game in monetizing new features. Facebook bought Instagram in April 2012 for $1 billion (https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=facebook%20buys%20instagram%20site%3Amashable. com&utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=), then took almost three years to introduce ads across the platform.*
The introduction of Stories (http://mashable.com/2016/08/02/instagram-stories-update/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=) was met with some skepticism, particularly as it seemed a direct clone of Snapchat's Stories feature. That hasn't done much to temper consumer interest. Instagram an**unced on Wednesday that 150 million people use Stories every day.* Read more... (http://mashable.com/2017/01/11/instagram-stories-ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Media (http://mashable.com/media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Instagram Stories (http://mashable.com/category/instagram-stories/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1484146749 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1484146749)
http://feeds.feedburner.com/~r/Mashable/~4/NH9MyexaxiY