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01-11-2017, 10:03 AM
Snapchat is quietly making updates that Facebook advertisers like
http://i.amz.mshcdn.com/vX0dJTKDl6Z1oVYUscU6f8BAx6E=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F344249%2F82f41c8b-f9bc-4730-a3b5-4291d8a0e790.pnghttp://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Snapchat+is+quietly+making+updates+that+Faceb ook+advertisers+like&url=http%3A%2F%2Fmashable.com%2F2017%2F01%2F10%2Fs napchat-ads-facebook-instagram%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F01 %2F10%2Fsnapchat-ads-facebook-instagram%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
Snapchat's ad business is growing up, and it's beginning to look a lot like Facebook's.*
Snap is testing two features this month in Snap Ads — the video ads that are inserted between Stories or on Discover — that make it easier for advertisers to meet their targets when it comes to direct sales, app downloads and user sign-ups, the company an**unced Tuesday.*
SEE ALSO: How Snapchat will change the music industry in 2017 (http://mashable.com/2017/01/10/snapchat-music-partnerships-artists/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
Through deep-linking, advertisers can take Snapchat users out of the app and directly into other apps if the user has it downloaded on their device. Snapchat already offers a similar experience through its integration with Uber (http://mashable.com/2016/12/21/uber-snapchat-update/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), but **w advertisers can pay for access. Read more... (http://mashable.com/2017/01/10/snapchat-ads-facebook-instagram/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Instagram (http://mashable.com/category/instagram/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Apps And Software (http://mashable.com/category/apps-and-software/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/7fuQtVcz-t4
http://i.amz.mshcdn.com/vX0dJTKDl6Z1oVYUscU6f8BAx6E=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F344249%2F82f41c8b-f9bc-4730-a3b5-4291d8a0e790.pnghttp://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Snapchat+is+quietly+making+updates+that+Faceb ook+advertisers+like&url=http%3A%2F%2Fmashable.com%2F2017%2F01%2F10%2Fs napchat-ads-facebook-instagram%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F01 %2F10%2Fsnapchat-ads-facebook-instagram%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
Snapchat's ad business is growing up, and it's beginning to look a lot like Facebook's.*
Snap is testing two features this month in Snap Ads — the video ads that are inserted between Stories or on Discover — that make it easier for advertisers to meet their targets when it comes to direct sales, app downloads and user sign-ups, the company an**unced Tuesday.*
SEE ALSO: How Snapchat will change the music industry in 2017 (http://mashable.com/2017/01/10/snapchat-music-partnerships-artists/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
Through deep-linking, advertisers can take Snapchat users out of the app and directly into other apps if the user has it downloaded on their device. Snapchat already offers a similar experience through its integration with Uber (http://mashable.com/2016/12/21/uber-snapchat-update/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), but **w advertisers can pay for access. Read more... (http://mashable.com/2017/01/10/snapchat-ads-facebook-instagram/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Instagram (http://mashable.com/category/instagram/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Apps And Software (http://mashable.com/category/apps-and-software/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/7fuQtVcz-t4