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10-05-2016, 08:51 AM
Parody of a pickup truck commercial is a triumphant take on ***ism in ads
http://i.amz.mshcdn.com/cBIF0IHOLhtncC2FjmLAuq4AnFY=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fth umbnail%2F13761%2FScreen_Shot_2016-10-05_at_3.33.27_PM.pnghttp://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Parody+of+a+pickup+truck+commercial+is+a+triu mphant+take+on+***ism+in+ads&url=http%3A%2F%2Fmashable.com%2F2016%2F10%2F05%2Fc ar-ad-parody-funny-girls%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F10 %2F05%2Fcar-ad-parody-funny-girls%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
New Zealand sketch show Funny Girls' clever parody of a typically macho pickup truck (or "ute") commercial is going viral online, and it's easy to see why.
SUV and truck advertising has a proclivity for trail-blazing, river-smashing driving scenes, coupled throaty male voice overs and talk of life on the land.
But the sketch breaks the fourth-wall to point out that women can drive trucks and the automotive industry need to check themselves.
Writer for Funny Girls Alice Sneddon (https://www.facebook.com/FunnyGirlsNZ/about/?entry_point=page_nav_about_item)explained to Metro Mag NZ (http://www.metromag.co.nz/culture/film-tv/metro-exclusive-first-look-funny-girls-season-two/) that a standard ute commercial (https://www.youtube.com/watch?v=o77FMv_HC1o) is "based on the assumption that women don't drive trucks, or aren't farmers. We*thought we'd show up this old fashioned thinking by doing an ad parody, with a voiceover character who was sort of a loveable chauvinist and was genuinely surprised that a woman was behind the wheel." Read more... (http://mashable.com/2016/10/05/car-ad-parody-funny-girls/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Sketch (http://mashable.com/category/sketch/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Car Ad (http://mashable.com/category/car-ad/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Parody Video (http://mashable.com/category/parody-video/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Funny Girls (http://mashable.com/category/funny-girls/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and New Zealand (http://mashable.com/category/new-zealand/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/XHf2HGvjcfU
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New Zealand sketch show Funny Girls' clever parody of a typically macho pickup truck (or "ute") commercial is going viral online, and it's easy to see why.
SUV and truck advertising has a proclivity for trail-blazing, river-smashing driving scenes, coupled throaty male voice overs and talk of life on the land.
But the sketch breaks the fourth-wall to point out that women can drive trucks and the automotive industry need to check themselves.
Writer for Funny Girls Alice Sneddon (https://www.facebook.com/FunnyGirlsNZ/about/?entry_point=page_nav_about_item)explained to Metro Mag NZ (http://www.metromag.co.nz/culture/film-tv/metro-exclusive-first-look-funny-girls-season-two/) that a standard ute commercial (https://www.youtube.com/watch?v=o77FMv_HC1o) is "based on the assumption that women don't drive trucks, or aren't farmers. We*thought we'd show up this old fashioned thinking by doing an ad parody, with a voiceover character who was sort of a loveable chauvinist and was genuinely surprised that a woman was behind the wheel." Read more... (http://mashable.com/2016/10/05/car-ad-parody-funny-girls/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Sketch (http://mashable.com/category/sketch/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Car Ad (http://mashable.com/category/car-ad/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Parody Video (http://mashable.com/category/parody-video/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Funny Girls (http://mashable.com/category/funny-girls/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and New Zealand (http://mashable.com/category/new-zealand/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/XHf2HGvjcfU