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10-05-2016, 02:25 AM
Google becoming a hardware manufacturer isn't a threat — yet
http://i.amz.mshcdn.com/4b2LqNtchWRp-iAG28auFoMPH_E=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F234590%2F100416_GOOGLE_0348.jpghttp://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Google+becoming+a+hardware+manufacturer+isn%2 7t+a+threat+%E2%80%94+yet&url=http%3A%2F%2Fmashable.com%2F2016%2F10%2F04%2Fg oogle-hardware-competition%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F10 %2F04%2Fgoogle-hardware-competition%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
**t everyone liked the Google Glass (http://mashable.com/2014/11/17/breaking-up-with-google-glass/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) — even the tech giant itself admitted (http://mashable.com/2015/03/17/google-astro-teller-sxsw/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) regrets in how it executed on the hardware push. Last month, it closed Project Ara (http://mashable.com/2016/05/20/google-project-ara-2017/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), its initiative to build a modular smartphone.*
The six-year-old Nexus program proved more fruitful, but as of this week, Google has ** more plans for a new Nexus phone or tablet, The Verge reported (http://www.theverge.com/circuitbreaker/2016/10/4/13098866/google-phone-event-an**unced-nexus-line-ending).
But Alphabet Inc. isn't abandoning hardware. Rather, it's going all in on a new strategy: Offer everything under one brand name.*
SEE ALSO: Google’s big hardware moment is also its biggest test (http://mashable.com/2016/10/03/google-2016-hardware-event-pregame/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
On Tuesday at an event in San Francisco, Google revealed (http://mashable.com/2016/10/04/google-pixel-event-live/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) its program called "Made By Google." The homepage (https://madeby.google.com/) of its new website is a tribute to a suite of products: Phones, home speakers, Wi-Fi routers, virtual reality headsets and a new TV device.* Read more... (http://mashable.com/2016/10/04/google-hardware-competition/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Samsung (http://mashable.com/category/samsung/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Android (http://mashable.com/category/android/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Pixel Phones (http://mashable.com/category/pixel-phones/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Pixels (http://mashable.com/category/pixels/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Made By Google (http://mashable.com/category/made-by-google/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/gb_O6rr5wiU
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**t everyone liked the Google Glass (http://mashable.com/2014/11/17/breaking-up-with-google-glass/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) — even the tech giant itself admitted (http://mashable.com/2015/03/17/google-astro-teller-sxsw/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) regrets in how it executed on the hardware push. Last month, it closed Project Ara (http://mashable.com/2016/05/20/google-project-ara-2017/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), its initiative to build a modular smartphone.*
The six-year-old Nexus program proved more fruitful, but as of this week, Google has ** more plans for a new Nexus phone or tablet, The Verge reported (http://www.theverge.com/circuitbreaker/2016/10/4/13098866/google-phone-event-an**unced-nexus-line-ending).
But Alphabet Inc. isn't abandoning hardware. Rather, it's going all in on a new strategy: Offer everything under one brand name.*
SEE ALSO: Google’s big hardware moment is also its biggest test (http://mashable.com/2016/10/03/google-2016-hardware-event-pregame/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
On Tuesday at an event in San Francisco, Google revealed (http://mashable.com/2016/10/04/google-pixel-event-live/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) its program called "Made By Google." The homepage (https://madeby.google.com/) of its new website is a tribute to a suite of products: Phones, home speakers, Wi-Fi routers, virtual reality headsets and a new TV device.* Read more... (http://mashable.com/2016/10/04/google-hardware-competition/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Samsung (http://mashable.com/category/samsung/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Android (http://mashable.com/category/android/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Pixel Phones (http://mashable.com/category/pixel-phones/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Pixels (http://mashable.com/category/pixels/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Made By Google (http://mashable.com/category/made-by-google/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/gb_O6rr5wiU