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09-26-2016, 08:40 PM
25 media companies band together in an attempt to sell better ads
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Between hush-hush widespread fraud, clunky and inconsistent load times and consumer wariness that's driving people to ad blockers, the digital ad industry has a clear crisis of trust.
That's why the publishing industry's biggest trade group is joining with some of the biggest names in media to create a new advertising marketplace with transparency in mind.
SEE ALSO: Ad blocking usage is up more than 10 percent from last year (http://mashable.com/2016/09/26/ad-blocking-up-ten-percent/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
The exchange, TrustX, is set to launch as a **nprofit subsidiary of trade group Digital Content Next early next year. Since DCN is a registered B Corporation — a license awarded to businesses that follow a set of socially aware guidelines — the exchange won't have the same profit incentive that most other endeavors of its kind do. Read more... (http://mashable.com/2016/09/26/advertising-exchange-publisher-trade-group-trust/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Digital Advertising (http://mashable.com/category/digital-advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Online Advertising (http://mashable.com/category/online-advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Hearst (http://mashable.com/category/hearst/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/LOkg2fnr0og
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Between hush-hush widespread fraud, clunky and inconsistent load times and consumer wariness that's driving people to ad blockers, the digital ad industry has a clear crisis of trust.
That's why the publishing industry's biggest trade group is joining with some of the biggest names in media to create a new advertising marketplace with transparency in mind.
SEE ALSO: Ad blocking usage is up more than 10 percent from last year (http://mashable.com/2016/09/26/ad-blocking-up-ten-percent/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
The exchange, TrustX, is set to launch as a **nprofit subsidiary of trade group Digital Content Next early next year. Since DCN is a registered B Corporation — a license awarded to businesses that follow a set of socially aware guidelines — the exchange won't have the same profit incentive that most other endeavors of its kind do. Read more... (http://mashable.com/2016/09/26/advertising-exchange-publisher-trade-group-trust/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Digital Advertising (http://mashable.com/category/digital-advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Online Advertising (http://mashable.com/category/online-advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Hearst (http://mashable.com/category/hearst/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/LOkg2fnr0og