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09-26-2016, 07:21 PM
Ad blocking usage is up more than 10 percent from last year
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Publisher malaise towards ad blockers doesn't seem to have lessened consumer appetites for downloading them.
Ad blocking usage jumped 11 percent in the past year, according to a new report (http://www.slideshare.net/adobe/adobe-digital-insights-advertising-demand-report-2016-**rth-america) from Adobe and anti-ad blocking firm PageFair, bringing the total number of global users from 198 million to 220 million.
SEE ALSO: One of the world's most popular ad blockers is **w selling ads (http://mashable.com/2016/09/13/ad-block-plus-**w-sells-ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
The yearly study is widely cited as the definitive measure of the global ad blocking industry, despite the fact that it seldom holds good news for those who make a living online.*
The researchers behind it project an even more pro**unced spike next year — up to nearly 300 million total users — given the growing pool of people with internet access in emerging countries. Read more... (http://mashable.com/2016/09/26/ad-blocking-up-ten-percent/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Adobe (http://mashable.com/category/adobe/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Ad Blocking (http://mashable.com/category/ad-blocking/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1474902035 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1474902035)
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Publisher malaise towards ad blockers doesn't seem to have lessened consumer appetites for downloading them.
Ad blocking usage jumped 11 percent in the past year, according to a new report (http://www.slideshare.net/adobe/adobe-digital-insights-advertising-demand-report-2016-**rth-america) from Adobe and anti-ad blocking firm PageFair, bringing the total number of global users from 198 million to 220 million.
SEE ALSO: One of the world's most popular ad blockers is **w selling ads (http://mashable.com/2016/09/13/ad-block-plus-**w-sells-ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
The yearly study is widely cited as the definitive measure of the global ad blocking industry, despite the fact that it seldom holds good news for those who make a living online.*
The researchers behind it project an even more pro**unced spike next year — up to nearly 300 million total users — given the growing pool of people with internet access in emerging countries. Read more... (http://mashable.com/2016/09/26/ad-blocking-up-ten-percent/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Adobe (http://mashable.com/category/adobe/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Ad Blocking (http://mashable.com/category/ad-blocking/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1474902035 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1474902035)
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