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09-26-2016, 05:31 PM
Virtual reality ads are in high demand — when done right
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The digital ad industry's biggest trade group says consumers want to see more commercials they can immerse themselves within — as long as they're done right.
A new report (http://www.iab.com/virtualreality%20) from the Interactive Advertising Bureau on Monday pointed to substantial growth potential in the nascent world of virtual reality advertising, despite some marketers' concerns that the tech**logy is destined to stay a niche offering.
SEE ALSO: What brands need to k**w about virtual reality (http://mashable.com/2016/08/11/brands-need-to-k**w-about-virtual-reality/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
The IAB reached its conclusion through dozens of interviews with key people in the publishing and advertising industries as well as software and hardware firms. Read more... (http://mashable.com/2016/09/26/vr-advertising-report-iab/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Virtual Reality (http://mashable.com/category/virtual-reality/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Vr (http://mashable.com/category/vr/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/7rvJnR5AT3U
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The digital ad industry's biggest trade group says consumers want to see more commercials they can immerse themselves within — as long as they're done right.
A new report (http://www.iab.com/virtualreality%20) from the Interactive Advertising Bureau on Monday pointed to substantial growth potential in the nascent world of virtual reality advertising, despite some marketers' concerns that the tech**logy is destined to stay a niche offering.
SEE ALSO: What brands need to k**w about virtual reality (http://mashable.com/2016/08/11/brands-need-to-k**w-about-virtual-reality/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
The IAB reached its conclusion through dozens of interviews with key people in the publishing and advertising industries as well as software and hardware firms. Read more... (http://mashable.com/2016/09/26/vr-advertising-report-iab/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Virtual Reality (http://mashable.com/category/virtual-reality/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Vr (http://mashable.com/category/vr/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/7rvJnR5AT3U