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09-26-2016, 03:55 PM
This toy advert is taking on gender stereotypes and people love it
http://i.amz.mshcdn.com/pyWMPG53uK3tVA_t7A2OYIcMswM=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fth umbnail%2F22112%2FIf_I_Were_a_Toy_header.jpghttp://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=This+toy+advert+is+taking+on+gender+stereotyp es+and+people+love+it&url=http%3A%2F%2Fmashable.com%2F2016%2F09%2F26%2Ft oy-advert-tackles-gender-stereotypes%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F09 %2F26%2Ftoy-advert-tackles-gender-stereotypes%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
LONDON — A new advert for a British toy store is receiving praise on social media for its refusal to conform to gender stereotypes.
"If I Were a Toy" is an advert for Smyths Toys sung to the tune of Beyoncé's "If I were a Boy". The video revolves around Oscar, a little kid imagining what he'd do if he was a toy for a day.
SEE ALSO: Eye-opening video reveals how gender stereotypes start young (http://mashable.com/2016/09/06/gender-stereotypes-at-young-age/)
In the 40-second ad, Oscar flies through space as a rocket, rides alongside Chewie in the Millennium Falcon, and dons a pink dress and crown before waving to his subjects from the roof of a castle. Read more... (http://mashable.com/2016/09/26/toy-advert-tackles-gender-stereotypes/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
Smyths Toys have received plenty of praise on Twitter for the ad.
More about Toys (http://mashable.com/category/toys/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Little Boy (http://mashable.com/category/little-boy/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Gender (http://mashable.com/category/gender/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Gender Stereotypes (http://mashable.com/category/gender-stereotypes/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Toy Advert (http://mashable.com/category/toy-advert/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/WDFNxCeixVU
http://i.amz.mshcdn.com/pyWMPG53uK3tVA_t7A2OYIcMswM=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fth umbnail%2F22112%2FIf_I_Were_a_Toy_header.jpghttp://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=This+toy+advert+is+taking+on+gender+stereotyp es+and+people+love+it&url=http%3A%2F%2Fmashable.com%2F2016%2F09%2F26%2Ft oy-advert-tackles-gender-stereotypes%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F09 %2F26%2Ftoy-advert-tackles-gender-stereotypes%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
LONDON — A new advert for a British toy store is receiving praise on social media for its refusal to conform to gender stereotypes.
"If I Were a Toy" is an advert for Smyths Toys sung to the tune of Beyoncé's "If I were a Boy". The video revolves around Oscar, a little kid imagining what he'd do if he was a toy for a day.
SEE ALSO: Eye-opening video reveals how gender stereotypes start young (http://mashable.com/2016/09/06/gender-stereotypes-at-young-age/)
In the 40-second ad, Oscar flies through space as a rocket, rides alongside Chewie in the Millennium Falcon, and dons a pink dress and crown before waving to his subjects from the roof of a castle. Read more... (http://mashable.com/2016/09/26/toy-advert-tackles-gender-stereotypes/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
Smyths Toys have received plenty of praise on Twitter for the ad.
More about Toys (http://mashable.com/category/toys/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Little Boy (http://mashable.com/category/little-boy/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Gender (http://mashable.com/category/gender/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Gender Stereotypes (http://mashable.com/category/gender-stereotypes/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Toy Advert (http://mashable.com/category/toy-advert/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/WDFNxCeixVU