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09-24-2016, 03:52 AM
Facebook can't run away the realities of video advertising anymore
http://i.amz.mshcdn.com/wqYjR0rm94SAV4BioM4pm3E1q0A=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F221903%2FVideoViewer.jpghttp://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Facebook+can%27t+run+away+the+realities+of+vi deo+advertising+anymore&url=http%3A%2F%2Fmashable.com%2F2016%2F09%2F23%2Ff acebook-video-ad-3-second-analysis%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F09 %2F23%2Ffacebook-video-ad-3-second-analysis%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
Count down three seconds in your head. It goes fast, right? *I bet you did it the "one-hippopotamus way." That's actually considerably more than 3 seconds. Ask Siri to set a 3-second timer and then try to read something on the web.
Exactly, it's barely e**ugh time for a sentence, including this one.
A couple of years ago, Facebook apparently set 3 seconds or less (https://www.facebook.com/business/help/743427195703387?helpref=related&ref=related) as the benchmark for actual video ad engagement. A choice that, on its face, seems rational, even preferable for media planners and advertisers.*
SEE ALSO: Facebook overestimated video metrics for two years, report says (http://mashable.com/2016/09/23/facebook-overestimated-video/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
Anyone who spends under 3 seconds watching a Facebook video ad was, for the last couple of years, **t factored into the social media giant's average viewing time.* Read more... (http://mashable.com/2016/09/23/facebook-video-ad-3-second-analysis/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Ads (http://mashable.com/category/ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/a15heqS6UA0
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Count down three seconds in your head. It goes fast, right? *I bet you did it the "one-hippopotamus way." That's actually considerably more than 3 seconds. Ask Siri to set a 3-second timer and then try to read something on the web.
Exactly, it's barely e**ugh time for a sentence, including this one.
A couple of years ago, Facebook apparently set 3 seconds or less (https://www.facebook.com/business/help/743427195703387?helpref=related&ref=related) as the benchmark for actual video ad engagement. A choice that, on its face, seems rational, even preferable for media planners and advertisers.*
SEE ALSO: Facebook overestimated video metrics for two years, report says (http://mashable.com/2016/09/23/facebook-overestimated-video/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
Anyone who spends under 3 seconds watching a Facebook video ad was, for the last couple of years, **t factored into the social media giant's average viewing time.* Read more... (http://mashable.com/2016/09/23/facebook-video-ad-3-second-analysis/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Ads (http://mashable.com/category/ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/a15heqS6UA0