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09-24-2016, 02:21 AM
Japanese ad giant admits to overcharging more than 100 clients
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Tokyo-based advertising giant Dentsu has ack**wledged that it overcharged more than 100 clients after it conducted a month-long investigation into its own financial records.
The probe turned up at total of 633 business transactions that warranted suspicion — worth about $2.3 million overall.*
SEE ALSO: Why American ad agencies are being accused of having secret agendas (http://mashable.com/2016/06/08/ad-agencies-report-rebates-scheme/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
In some cases, its agency properties charged fees for ads that were never placed. There were also instances in which a campaign's performance was exaggerated in order to hike up the price.
It's **t clear which of Dentsu's clients were affected, but the holding company said in a statement that it had contacted and apologized to each of them. It also vowed to refund the sum in full. Read more... (http://mashable.com/2016/09/23/dentsu-investigation-inappropriate-operations/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Japan (http://mashable.com/category/japan/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Wfa (http://mashable.com/category/wfa/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Ana (http://mashable.com/category/ana/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Dentsu (http://mashable.com/category/dentsu/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1474669819 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1474669819)
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Tokyo-based advertising giant Dentsu has ack**wledged that it overcharged more than 100 clients after it conducted a month-long investigation into its own financial records.
The probe turned up at total of 633 business transactions that warranted suspicion — worth about $2.3 million overall.*
SEE ALSO: Why American ad agencies are being accused of having secret agendas (http://mashable.com/2016/06/08/ad-agencies-report-rebates-scheme/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
In some cases, its agency properties charged fees for ads that were never placed. There were also instances in which a campaign's performance was exaggerated in order to hike up the price.
It's **t clear which of Dentsu's clients were affected, but the holding company said in a statement that it had contacted and apologized to each of them. It also vowed to refund the sum in full. Read more... (http://mashable.com/2016/09/23/dentsu-investigation-inappropriate-operations/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Japan (http://mashable.com/category/japan/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Wfa (http://mashable.com/category/wfa/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Ana (http://mashable.com/category/ana/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Dentsu (http://mashable.com/category/dentsu/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1474669819 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1474669819)
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