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09-16-2016, 06:42 PM
Models strip naked for Augmented Reality fashion display in London
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Warning: There is some NSFW nudity in the images below.
LONDON — When you think of Augmented Reality (AR), the first things that spring to mind might well be apps or gaming.
But probably **t fashion.
To kick off London Fashion Week, though, online retailer Lyst has brought AR into the fashion world in a fairly unexpected way — by using real, naked models as a kind of hybrid mannequin on which people can view clothes.
SEE ALSO: Snapchat's rumored augmented glasses could be one step closer to reality (http://mashable.com/2016/09/06/snapchat-augmented-reality-glasses/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
Basically, here's how it works: four models (including Spencer Matthews, who any fans of reality show Made in Chelsea will recognise) lined up semi-naked in a shop window in London on Friday morning. Read more... (http://mashable.com/2016/09/16/naked-models-augmented-reality-fashion/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Uk (http://mashable.com/category/uk/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Augmented Reality (http://mashable.com/category/augmented-reality/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), London (http://mashable.com/category/london/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Fashion (http://mashable.com/fashion/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and London Fashion Week (http://mashable.com/category/london-fashion-week/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1474036443 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1474036443)
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Warning: There is some NSFW nudity in the images below.
LONDON — When you think of Augmented Reality (AR), the first things that spring to mind might well be apps or gaming.
But probably **t fashion.
To kick off London Fashion Week, though, online retailer Lyst has brought AR into the fashion world in a fairly unexpected way — by using real, naked models as a kind of hybrid mannequin on which people can view clothes.
SEE ALSO: Snapchat's rumored augmented glasses could be one step closer to reality (http://mashable.com/2016/09/06/snapchat-augmented-reality-glasses/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
Basically, here's how it works: four models (including Spencer Matthews, who any fans of reality show Made in Chelsea will recognise) lined up semi-naked in a shop window in London on Friday morning. Read more... (http://mashable.com/2016/09/16/naked-models-augmented-reality-fashion/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Uk (http://mashable.com/category/uk/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Augmented Reality (http://mashable.com/category/augmented-reality/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), London (http://mashable.com/category/london/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Fashion (http://mashable.com/fashion/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and London Fashion Week (http://mashable.com/category/london-fashion-week/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1474036443 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1474036443)
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