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09-16-2016, 05:01 PM
God save the queue: Small showing for the London launch of iPhone 7
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LONDON — We arrived at the Friday morning iPhone 7 launch (http://mashable.com/2016/09/15/iphone7-launch-global/) in London to a dismal scene of maybe 10 people huddled under umbrellas outside the Convent Garden Apple store.
In previous years, diehard Apple fans have stood in line for hours and even days to get their hands on the latest gadget.
SEE ALSO: iPhone 7 and iPhone 7 Plus: the review (http://mashable.com/2016/09/13/apple-iphone-7-review/)
This year, they couldn't even be bothered to queue.*
http://i.amz.mshcdn.com/_ur5daemCxdMC-PkDZdcCrnWTCU=/fit-in/575x4096/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F212355%2FSlack_for_iOS_Upload.jpg
2016
Image: lindsay davis/mashable
http://i.amz.mshcdn.com/4s0npGVbyDexxKAOhqmhWXU3stw=/fit-in/575x4096/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F212360%2Fline.jpg
2015
Image: liza hearon/mashable
In London, last year's launch of the iPhone 6S (http://mashable.com/2015/09/25/london-iphone-queues/) saw a similarly depleted tur**ut and around the world the lines have grown **ticeably shorter (http://mashable.com/2016/09/16/iphone-7-launch-singapore/).* Read more... (http://mashable.com/2016/09/16/london-iphone-7-queue-is-dead/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Apple Store (http://mashable.com/category/apple-store/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Iphone 7 Plus (http://mashable.com/category/iphone-7-plus/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Iphone 7 (http://mashable.com/category/iphone-7/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), London (http://mashable.com/category/london/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Uk (http://mashable.com/category/uk/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1474025534 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1474025534)
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LONDON — We arrived at the Friday morning iPhone 7 launch (http://mashable.com/2016/09/15/iphone7-launch-global/) in London to a dismal scene of maybe 10 people huddled under umbrellas outside the Convent Garden Apple store.
In previous years, diehard Apple fans have stood in line for hours and even days to get their hands on the latest gadget.
SEE ALSO: iPhone 7 and iPhone 7 Plus: the review (http://mashable.com/2016/09/13/apple-iphone-7-review/)
This year, they couldn't even be bothered to queue.*
http://i.amz.mshcdn.com/_ur5daemCxdMC-PkDZdcCrnWTCU=/fit-in/575x4096/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F212355%2FSlack_for_iOS_Upload.jpg
2016
Image: lindsay davis/mashable
http://i.amz.mshcdn.com/4s0npGVbyDexxKAOhqmhWXU3stw=/fit-in/575x4096/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F212360%2Fline.jpg
2015
Image: liza hearon/mashable
In London, last year's launch of the iPhone 6S (http://mashable.com/2015/09/25/london-iphone-queues/) saw a similarly depleted tur**ut and around the world the lines have grown **ticeably shorter (http://mashable.com/2016/09/16/iphone-7-launch-singapore/).* Read more... (http://mashable.com/2016/09/16/london-iphone-7-queue-is-dead/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Apple Store (http://mashable.com/category/apple-store/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Iphone 7 Plus (http://mashable.com/category/iphone-7-plus/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Iphone 7 (http://mashable.com/category/iphone-7/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), London (http://mashable.com/category/london/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Uk (http://mashable.com/category/uk/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1474025534 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1474025534)
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