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09-16-2016, 01:11 AM
World's biggest brands join forces to improve online ads
http://i.amz.mshcdn.com/3xiBXRK9vIepXABYmdIZn_e0nbk=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F211917%2FGettyImages-127978263.jpghttp://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=World%27s+biggest+brands+join+forces+to+impro ve+online+ads&url=http%3A%2F%2Fmashable.com%2F2016%2F09%2F15%2Fb etter-ads-brands-promise%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F09 %2F15%2Fbetter-ads-brands-promise%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
Online ads have become a bit of a cesspool for fraud, ineptitude and other consumer-antagonistic trends — and advertisers k**w it.
That's why a group of the world's biggest brands and their trade groups are teaming up (https://www.betterads.org/global-online-media-leaders-join-forces-to-improve-consumer-ad-experience/) on a new initiative aimed at tracking the quality of digital advertising in order to avoid sending customers to ad blockers.
SEE ALSO: One of the world's most popular ad blockers is **w selling ads (http://mashable.com/2016/09/13/ad-block-plus-**w-sells-ads/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
The coalition, an**unced Thursday at the Dmexco conference in Cologne, Germany, will use forthcoming tools from the Interactive Advertising Bureau's tech lab to track everything from creative merit to load time.* Read more... (http://mashable.com/2016/09/15/better-ads-brands-promise/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Digital Media (http://mashable.com/category/digital-media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Ad Blockers (http://mashable.com/category/ad-blockers/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Iab (http://mashable.com/category/iab/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1473972260 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1473972260)
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Online ads have become a bit of a cesspool for fraud, ineptitude and other consumer-antagonistic trends — and advertisers k**w it.
That's why a group of the world's biggest brands and their trade groups are teaming up (https://www.betterads.org/global-online-media-leaders-join-forces-to-improve-consumer-ad-experience/) on a new initiative aimed at tracking the quality of digital advertising in order to avoid sending customers to ad blockers.
SEE ALSO: One of the world's most popular ad blockers is **w selling ads (http://mashable.com/2016/09/13/ad-block-plus-**w-sells-ads/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
The coalition, an**unced Thursday at the Dmexco conference in Cologne, Germany, will use forthcoming tools from the Interactive Advertising Bureau's tech lab to track everything from creative merit to load time.* Read more... (http://mashable.com/2016/09/15/better-ads-brands-promise/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Digital Media (http://mashable.com/category/digital-media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Ad Blockers (http://mashable.com/category/ad-blockers/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Iab (http://mashable.com/category/iab/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1473972260 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1473972260)
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