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09-15-2016, 04:40 AM
Nielsen to finally overhaul its di**saur local TV ratings system next year
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Nielsen household diaries may soon be a thing of the past — or at least in about a year or so.
The ratings giant said Wednesday that it plans to phase out its antiquated paper measurement system — in which select households write down their television intake — throughout 140 local markets by the middle of next year.
SEE ALSO: Even newspaper ads aren't declining as fast as desktop ads (http://mashable.com/2016/09/12/ad-industry-forecast-publicis/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
By early 2018, if all goes according to plan, it will have outfitted each of its more than 200 measurement regions with set-top boxes and other electronic measurement tools, finally eliminating the paper surveys for good.* Read more... (http://mashable.com/2016/09/14/nielson-ditching-paper-diaries-soon/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Nielson (http://mashable.com/category/nielson/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Nielson Ratings (http://mashable.com/category/nielson-ratings/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/mybTm-ygQOo
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Nielsen household diaries may soon be a thing of the past — or at least in about a year or so.
The ratings giant said Wednesday that it plans to phase out its antiquated paper measurement system — in which select households write down their television intake — throughout 140 local markets by the middle of next year.
SEE ALSO: Even newspaper ads aren't declining as fast as desktop ads (http://mashable.com/2016/09/12/ad-industry-forecast-publicis/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
By early 2018, if all goes according to plan, it will have outfitted each of its more than 200 measurement regions with set-top boxes and other electronic measurement tools, finally eliminating the paper surveys for good.* Read more... (http://mashable.com/2016/09/14/nielson-ditching-paper-diaries-soon/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Nielson (http://mashable.com/category/nielson/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Nielson Ratings (http://mashable.com/category/nielson-ratings/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/mybTm-ygQOo