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09-10-2016, 12:03 AM
Mars candy's latest ad campaign brings a refreshing take on life with disabilities
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Sometimes risqué, sometimes awkward, but never condescending or sappy, a new set of Mars candy commercials are winning praise — and profits — for their realistic portrayal of people living with disabilities.
The short slice-of-life vignettes feature four actresses with various physical disabilities joking with friends about the trivial embarrassments, frustrations and triumphs of everyday social interactions — wedding mishaps, late-night hook-ups, mischievous pets — each based on a real-life story.
SEE ALSO: Experience in VR the sensory overload a boy with autism feels every day (http://mashable.com/2016/06/09/boy-autism-vr-experience/)
** inspiration ****, ** oversimplified portrayals — instead, viewers are treated to refreshingly candid portraits of life from people with disabilities. Read more... (http://mashable.com/2016/09/09/portrayals-of-people-with-disabilities/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Samsung (http://mashable.com/category/samsung/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Mars (http://mashable.com/category/mars/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Social Good (http://mashable.com/category/social-good/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1473450563 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1473450563)
http://feeds.feedburner.com/~r/Mashable/~4/570qjQCh3Hc
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Sometimes risqué, sometimes awkward, but never condescending or sappy, a new set of Mars candy commercials are winning praise — and profits — for their realistic portrayal of people living with disabilities.
The short slice-of-life vignettes feature four actresses with various physical disabilities joking with friends about the trivial embarrassments, frustrations and triumphs of everyday social interactions — wedding mishaps, late-night hook-ups, mischievous pets — each based on a real-life story.
SEE ALSO: Experience in VR the sensory overload a boy with autism feels every day (http://mashable.com/2016/06/09/boy-autism-vr-experience/)
** inspiration ****, ** oversimplified portrayals — instead, viewers are treated to refreshingly candid portraits of life from people with disabilities. Read more... (http://mashable.com/2016/09/09/portrayals-of-people-with-disabilities/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Samsung (http://mashable.com/category/samsung/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Mars (http://mashable.com/category/mars/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Social Good (http://mashable.com/category/social-good/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1473450563 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1473450563)
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