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09-09-2016, 07:41 PM
Apple, Samsung gear up for battle in India this Diwali
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Apple and Samsung would battle it out in India during the Diwali holiday season with one thing both rivals have ** shortage of — marketing dollars.
SEE ALSO: Indians will have to shell out at least $900 to buy the iPhone 7 when it goes on sale in October (http://mashable.com/2016/09/08/iphone-7-7-plus-india-launch-price/)
Samsung plans to spend as much as $18 million on marketing in India as the world’s fastest growing smartphone awaits its biggest festive season. But it won't be alone. Its global rival, Apple, too has similar intentions with a marketing budget **rth of $15 million (http://tech.eco**mictimes.indiatimes.com/news/mobile/apple-vs-samsung-who-will-win-indias-festive-season/54213953) for the same, Eco**mic Times reports.
In India, Diwali is as big as Christmas in the west and Indians put off big purchases for this period when retailers and brands offer discounts and offers. Last year, Flipkart, which is India's largest online retailer, sold goods worth $300 million (http://www.financialexpress.com/industry/companies/flipkarts-big-billion-days-sale-churns-out-300-million-gmv/153290/) in its five-day "Big Billion Sale" that preceded Diwali. Read more... (http://mashable.com/2016/09/09/samsung-apple-india-diwali/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Galaxy S7 Edge (http://mashable.com/category/galaxy-s7-edge/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Galaxy S7 (http://mashable.com/category/galaxy-s7/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Galaxy **te 7 (http://mashable.com/category/galaxy-**te-7/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Iphone 7 Plus (http://mashable.com/category/iphone-7-plus/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Iphone 7 (http://mashable.com/category/iphone-7/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/crhlfuimOLw
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Apple and Samsung would battle it out in India during the Diwali holiday season with one thing both rivals have ** shortage of — marketing dollars.
SEE ALSO: Indians will have to shell out at least $900 to buy the iPhone 7 when it goes on sale in October (http://mashable.com/2016/09/08/iphone-7-7-plus-india-launch-price/)
Samsung plans to spend as much as $18 million on marketing in India as the world’s fastest growing smartphone awaits its biggest festive season. But it won't be alone. Its global rival, Apple, too has similar intentions with a marketing budget **rth of $15 million (http://tech.eco**mictimes.indiatimes.com/news/mobile/apple-vs-samsung-who-will-win-indias-festive-season/54213953) for the same, Eco**mic Times reports.
In India, Diwali is as big as Christmas in the west and Indians put off big purchases for this period when retailers and brands offer discounts and offers. Last year, Flipkart, which is India's largest online retailer, sold goods worth $300 million (http://www.financialexpress.com/industry/companies/flipkarts-big-billion-days-sale-churns-out-300-million-gmv/153290/) in its five-day "Big Billion Sale" that preceded Diwali. Read more... (http://mashable.com/2016/09/09/samsung-apple-india-diwali/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Galaxy S7 Edge (http://mashable.com/category/galaxy-s7-edge/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Galaxy S7 (http://mashable.com/category/galaxy-s7/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Galaxy **te 7 (http://mashable.com/category/galaxy-**te-7/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Iphone 7 Plus (http://mashable.com/category/iphone-7-plus/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Iphone 7 (http://mashable.com/category/iphone-7/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/crhlfuimOLw