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09-08-2016, 06:53 AM
If Apple can't keep its secrets, who can?
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Apple can’t really keep a secret, either.
Minutes into Apple CEO Tim Cook’s iPhone 7 (http://mashable.com/2016/09/07/apple-iphone-7-hands-on/#ZYv04Fy4tYqa?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=) event presentation, which started with Super Mario, Pokémon and coding for everyone, the company’s freshly reactivated (http://mashable.com/2016/09/02/apple-twitter-account/) Twitter account posted a video (http://mashable.com/2016/09/07/apple-leaks-iphone-info-tweets/) of the new iPhone 7 getting splashed by water. This was almost an hour before Cook and Apple SVP Phil Schiller would official unveil the spiffy, new, headphone-jack-free product.
Sooo, this already happened. iPhone 7 + water-resistance. Perfect togetherhttps://t.co/THjgVodPqI
— Lance Ula**ff (@LanceUla**ff) September 7, 2016 (https://twitter.com/LanceUla**ff/status/773569108877029376)
I stared at the tweet uncomprehendingly. What had Apple done? Was this intentional or a screw-up? I’m guessing the latter. Since it was a promoted tweet, it didn’t appear on Apple’s Twitter account page, but people found and shared it **netheless.* Read more... (http://mashable.com/2016/09/07/apple-iphone7-event-analysis/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Iphone 7 (http://mashable.com/category/iphone-7/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Apple (http://mashable.com/category/apple/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/60Vav4AKKjM
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Apple can’t really keep a secret, either.
Minutes into Apple CEO Tim Cook’s iPhone 7 (http://mashable.com/2016/09/07/apple-iphone-7-hands-on/#ZYv04Fy4tYqa?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=) event presentation, which started with Super Mario, Pokémon and coding for everyone, the company’s freshly reactivated (http://mashable.com/2016/09/02/apple-twitter-account/) Twitter account posted a video (http://mashable.com/2016/09/07/apple-leaks-iphone-info-tweets/) of the new iPhone 7 getting splashed by water. This was almost an hour before Cook and Apple SVP Phil Schiller would official unveil the spiffy, new, headphone-jack-free product.
Sooo, this already happened. iPhone 7 + water-resistance. Perfect togetherhttps://t.co/THjgVodPqI
— Lance Ula**ff (@LanceUla**ff) September 7, 2016 (https://twitter.com/LanceUla**ff/status/773569108877029376)
I stared at the tweet uncomprehendingly. What had Apple done? Was this intentional or a screw-up? I’m guessing the latter. Since it was a promoted tweet, it didn’t appear on Apple’s Twitter account page, but people found and shared it **netheless.* Read more... (http://mashable.com/2016/09/07/apple-iphone7-event-analysis/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Iphone 7 (http://mashable.com/category/iphone-7/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Apple (http://mashable.com/category/apple/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/60Vav4AKKjM