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09-08-2016, 05:52 AM
Sanders the 5th: KFC has officially gone Colonel-crazy
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KFC's bizarre coterie of Colonels just gained a new member.
Comedian Rob Riggle is replacing comedian Jim Gaffigan as the fifth actor to play the goateed face of the fried chicken chain.
SEE ALSO: The internet has made advertising weirder than ever (http://mashable.com/2016/08/07/brands-weird-advertising/)
The switch is part of an enigmatic ad campaign KFC launched last year that involves a seemingly never-ending parade of Harland Sanders impersonators.
"We always thought that having one actor playing him wouldn't really do him justice," KFC marketing chief Kevin Hochman said in June, when the chain tapped (http://mashable.com/2016/06/23/colonel-sanders-fourth-george-hamilton/) George Hamilton to play some sort of super-tan ancillary Colonel. Read more... (http://mashable.com/2016/09/07/colonel-sanders-number-five/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
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KFC's bizarre coterie of Colonels just gained a new member.
Comedian Rob Riggle is replacing comedian Jim Gaffigan as the fifth actor to play the goateed face of the fried chicken chain.
SEE ALSO: The internet has made advertising weirder than ever (http://mashable.com/2016/08/07/brands-weird-advertising/)
The switch is part of an enigmatic ad campaign KFC launched last year that involves a seemingly never-ending parade of Harland Sanders impersonators.
"We always thought that having one actor playing him wouldn't really do him justice," KFC marketing chief Kevin Hochman said in June, when the chain tapped (http://mashable.com/2016/06/23/colonel-sanders-fourth-george-hamilton/) George Hamilton to play some sort of super-tan ancillary Colonel. Read more... (http://mashable.com/2016/09/07/colonel-sanders-number-five/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
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