rss
09-08-2016, 03:59 AM
Secret life of lawn mowers: New Nest ads solve bizarre household mysteries
http://i.amz.mshcdn.com/uVYYhq44g4wFrtbEAK-af_wUkcg=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F202193%2Fnest.jpghttp://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Secret+life+of+lawn+mowers%3A+New+Nest+ads+so lve+bizarre+household+mysteries&url=http%3A%2F%2Fmashable.com%2F2016%2F09%2F07%2Fn est-ad-campaign%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F09 %2F07%2Fnest-ad-campaign%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
For anyone who's ever come home to find a mysterious Honda Civic submerged in a backyard pool, there may be a perfectly reasonable explanation, according to a new set of ads from Nest.
The Google-owned home tech startup cooked up a few scenarios in which everyday home life goes haywire as a means of advertising its new outdoor surveillance camera.*
Those staged disasters were then mixed in with some real-life snafus captured by Nest customers. *
SEE ALSO: Google is absorbing parts of Nest, and that's a good thing (http://mashable.com/2016/08/31/google-nest-changes/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
Tapping into the same voyeuristic thrill as a Russian dash-cam (http://mashable.com/2013/02/15/why-russians-have-dash-cams-caught-meteor/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) clip, the found-footage-style videos range from the seemingly far-fetched (a palm tree-turned-Roman candle, a stray soccer ball that triggers a riding mower rampage) to the more predictable (costumed pranksters on a TP-ing spree, a careless mailman). Read more... (http://mashable.com/2016/09/07/nest-ad-campaign/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Nest (http://mashable.com/category/nest/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1473290642 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1473290642)
http://feeds.feedburner.com/~r/Mashable/~4/MZGzWUGDVgY
http://i.amz.mshcdn.com/uVYYhq44g4wFrtbEAK-af_wUkcg=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F202193%2Fnest.jpghttp://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Secret+life+of+lawn+mowers%3A+New+Nest+ads+so lve+bizarre+household+mysteries&url=http%3A%2F%2Fmashable.com%2F2016%2F09%2F07%2Fn est-ad-campaign%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F09 %2F07%2Fnest-ad-campaign%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
For anyone who's ever come home to find a mysterious Honda Civic submerged in a backyard pool, there may be a perfectly reasonable explanation, according to a new set of ads from Nest.
The Google-owned home tech startup cooked up a few scenarios in which everyday home life goes haywire as a means of advertising its new outdoor surveillance camera.*
Those staged disasters were then mixed in with some real-life snafus captured by Nest customers. *
SEE ALSO: Google is absorbing parts of Nest, and that's a good thing (http://mashable.com/2016/08/31/google-nest-changes/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
Tapping into the same voyeuristic thrill as a Russian dash-cam (http://mashable.com/2013/02/15/why-russians-have-dash-cams-caught-meteor/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) clip, the found-footage-style videos range from the seemingly far-fetched (a palm tree-turned-Roman candle, a stray soccer ball that triggers a riding mower rampage) to the more predictable (costumed pranksters on a TP-ing spree, a careless mailman). Read more... (http://mashable.com/2016/09/07/nest-ad-campaign/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Nest (http://mashable.com/category/nest/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1473290642 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1473290642)
http://feeds.feedburner.com/~r/Mashable/~4/MZGzWUGDVgY