rss
09-02-2016, 01:12 PM
Chinese ad breaks down borders and brings people together with sports and beer
http://i.amz.mshcdn.com/IFjvEaIQBJUWv9QSKPP8gdMF1FU=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fth umbnail%2F19611%2Feb3307f7ab7844caac8b52b078d7bf33 .pnghttp://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Chinese+ad+breaks+down+borders+and+brings+peo ple+together+with+sports+and+beer&url=http%3A%2F%2Fmashable.com%2F2016%2F09%2F02%2Fc hinese-beer-ad-sportsmanship%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F09 %2F02%2Fchinese-beer-ad-sportsmanship%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
Look ** further for proof that a round of beer can bring people together.
Harbin Beer is the latest company to appeal to our emotions with a short documentary-style ad that was shot across five locations in 30 days.
Created by ad agency BBH Shanghai, the video tells a story of how communities living on China's borders in Russia, Myanmar, Vietnam, Mongolia and Kazakhstan had little to ** interaction with one a**ther despite being neighbours.
To get them to bond and break down those invisible borders, Harbin Beer introduced a ****** of sports, from basketball to ca**eing, and witnessed how groups of people came together to compete in friendly matches. Read more... (http://mashable.com/2016/09/02/chinese-beer-ad-sportsmanship/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Viral Video (http://mashable.com/category/viral-video/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Sports (http://mashable.com/sports/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Beer (http://mashable.com/category/beer/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and China (http://mashable.com/category/china/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/TT_ELx3HZoU
http://i.amz.mshcdn.com/IFjvEaIQBJUWv9QSKPP8gdMF1FU=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fth umbnail%2F19611%2Feb3307f7ab7844caac8b52b078d7bf33 .pnghttp://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Chinese+ad+breaks+down+borders+and+brings+peo ple+together+with+sports+and+beer&url=http%3A%2F%2Fmashable.com%2F2016%2F09%2F02%2Fc hinese-beer-ad-sportsmanship%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F09 %2F02%2Fchinese-beer-ad-sportsmanship%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
Look ** further for proof that a round of beer can bring people together.
Harbin Beer is the latest company to appeal to our emotions with a short documentary-style ad that was shot across five locations in 30 days.
Created by ad agency BBH Shanghai, the video tells a story of how communities living on China's borders in Russia, Myanmar, Vietnam, Mongolia and Kazakhstan had little to ** interaction with one a**ther despite being neighbours.
To get them to bond and break down those invisible borders, Harbin Beer introduced a ****** of sports, from basketball to ca**eing, and witnessed how groups of people came together to compete in friendly matches. Read more... (http://mashable.com/2016/09/02/chinese-beer-ad-sportsmanship/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Viral Video (http://mashable.com/category/viral-video/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Sports (http://mashable.com/sports/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Beer (http://mashable.com/category/beer/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and China (http://mashable.com/category/china/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/TT_ELx3HZoU