rss
09-01-2016, 05:50 AM
AT&T's new distracted driving ad has an incredibly sad, eerie plot twist
http://i.amz.mshcdn.com/mVUC5LocaXT2WYaDr2JvBEJOWX8=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F197006%2F32285ae6d9c54a81bc38abadf70e59c1.png http://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=AT%26T%27s+new+distracted+driving+ad+has+an+i ncredibly+sad%2C+eerie+plot+twist&url=http%3A%2F%2Fmashable.com%2F2016%2F08%2F31%2Fa tt-ad-texting-driving-plot-twist%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F08 %2F31%2Fatt-ad-texting-driving-plot-twist%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
For a full three minutes, AT&T's latest PSA-style ad lets you think it might be the one distracted driving message that doesn't end in tragedy.
A cheerful father dutifully ig**res his buzzing phone as he drives three laughing young girls to the pool — each vibration ratcheting up the underlying suspense.
SEE ALSO: Poignant video campaign shows the power of finishing high school as an adult (http://mashable.com/2016/08/18/finish-your-diploma-ad-council/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
Then along comes an apparition of a cryptic little boy to dash any hopes of a drama-free drive with a do-gooder dad.
After some idle small talk, the kid asks the dad if he wants to check his phone, but the dad says he'd never do so with a kid in the car.* Read more... (http://mashable.com/2016/08/31/att-ad-texting-driving-plot-twist/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about At T (http://mashable.com/category/at-t/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Social Good (http://mashable.com/category/social-good/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/5zagAmfdR1Y
http://i.amz.mshcdn.com/mVUC5LocaXT2WYaDr2JvBEJOWX8=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F197006%2F32285ae6d9c54a81bc38abadf70e59c1.png http://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=AT%26T%27s+new+distracted+driving+ad+has+an+i ncredibly+sad%2C+eerie+plot+twist&url=http%3A%2F%2Fmashable.com%2F2016%2F08%2F31%2Fa tt-ad-texting-driving-plot-twist%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F08 %2F31%2Fatt-ad-texting-driving-plot-twist%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
For a full three minutes, AT&T's latest PSA-style ad lets you think it might be the one distracted driving message that doesn't end in tragedy.
A cheerful father dutifully ig**res his buzzing phone as he drives three laughing young girls to the pool — each vibration ratcheting up the underlying suspense.
SEE ALSO: Poignant video campaign shows the power of finishing high school as an adult (http://mashable.com/2016/08/18/finish-your-diploma-ad-council/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
Then along comes an apparition of a cryptic little boy to dash any hopes of a drama-free drive with a do-gooder dad.
After some idle small talk, the kid asks the dad if he wants to check his phone, but the dad says he'd never do so with a kid in the car.* Read more... (http://mashable.com/2016/08/31/att-ad-texting-driving-plot-twist/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about At T (http://mashable.com/category/at-t/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Social Good (http://mashable.com/category/social-good/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/5zagAmfdR1Y