Microsoft's Surface ad uses creepy werecat singer to bash Apple

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Microsoft's Surface ad uses creepy werecat singer to bash Apple
http://i.amz.mshcdn.com/NmdlXWGgY4XZcMrGXl2t43ygjJs=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fth umbnail%2F19163%2Fsurfcat44.jpghttp://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Microsoft%27s+Surface+ad+uses+creepy+werecat+ singer+to+bash+Apple&url=http%3A%2F%2Fmashable.com%2F2016%2F08%2F29%2Fs urface-pro-4-cat-commercial%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F08 %2F29%2Fsurface-pro-4-cat-commercial%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)



If biting snark (http://mashable.com/2016/08/16/surface-pro-4-commercial/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) doesn't work, maybe creepy folksiness will. That's the tact taken in Microsoft's latest commercial extolling the virtues of the Surface Pro 4 (http://mashable.com/category/surface-pro/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) while slamming Apple's 13-inch MacBook Air.

The entire spot is presided over by a straw hat-wearing singer, who breaks down the Surface's superiority with elaborate Jonathan Coulton (http://mashable.com/category/jonathan-coulton/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)-style lyrics. We totally get the parts highlighting the Surface's touchscreen, stylus option and detachable keyboard, but the cat transformation part was less than cute, and maybe a little scary.

Nevertheless, Microsoft's increasing confidence in pitting its mobile devices against Apple's (http://mashable.com/category/apple/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) in recent months is yet a**ther sign that the platform wars are alive and well.* Read more... (http://mashable.com/2016/08/29/surface-pro-4-cat-commercial/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)

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