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08-25-2016, 10:48 PM
More than 80 news outlets tapped Facebook to broadcast Trump Tower climber
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Facebook is continuing its grand quest to become the new television. The social networking giant released new statistics Thursday that tout its ability to be the go-to platform for news outlets to broadcast and for people to consume live video of breaking news situations.*
Today’s case study — the climber scaling the side of Trump Tower in New York City.
Two weeks ago, more than 80 news organizations broadcasted the climb on Facebook Live. More than 14 million people worldwide watched the footage, Facebook revealed in a blog post (https://media.fb.com/2016/08/25/the-trump-tower-climber-on-facebook-live/) on its media blog.*
A reminder that Facebook considers a unique view to be three seconds, which is the standard in digital industry but **t apples-to-apples comparable to television ratings. Facebook users could have been passively scrolling on their News Feeds, and 14 million does **t translate to concurrent viewers.* Read more... (http://mashable.com/2016/08/25/facebook-tv-trump/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Live Video (http://mashable.com/category/live-video/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Media (http://mashable.com/media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Facebook Live (http://mashable.com/category/facebook-live/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Trump Tower Climber (http://mashable.com/category/trump-tower-climber/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Trump Tower (http://mashable.com/category/trump-tower/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1472150758 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1472150758)
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Facebook is continuing its grand quest to become the new television. The social networking giant released new statistics Thursday that tout its ability to be the go-to platform for news outlets to broadcast and for people to consume live video of breaking news situations.*
Today’s case study — the climber scaling the side of Trump Tower in New York City.
Two weeks ago, more than 80 news organizations broadcasted the climb on Facebook Live. More than 14 million people worldwide watched the footage, Facebook revealed in a blog post (https://media.fb.com/2016/08/25/the-trump-tower-climber-on-facebook-live/) on its media blog.*
A reminder that Facebook considers a unique view to be three seconds, which is the standard in digital industry but **t apples-to-apples comparable to television ratings. Facebook users could have been passively scrolling on their News Feeds, and 14 million does **t translate to concurrent viewers.* Read more... (http://mashable.com/2016/08/25/facebook-tv-trump/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Live Video (http://mashable.com/category/live-video/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Media (http://mashable.com/media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Facebook Live (http://mashable.com/category/facebook-live/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Trump Tower Climber (http://mashable.com/category/trump-tower-climber/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Trump Tower (http://mashable.com/category/trump-tower/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1472150758 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1472150758)
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