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08-18-2016, 09:58 AM
How one Aussie company became huge in China
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SYDNEY, Australia — Walk through any Australian shopping mall, and you are likely to spot a Chemist Warehouse. Sy**nymous with bright yellow signs advertising heavily discounted vitamins and perfume, you might **t expect the chain to dominate in China with an entirely different message.
Chemist Warehouse launched on Tmall Global, Alibaba's ecommerce platform for international products, just in time for Singles Day on **v. 11, 2015.*
Singles Day has become the world's largest online shopping event. Sales on the day last year across the Chinese retail giant amounted to an eye watering 91.2 billion yuan (http://mashable.com/2015/11/12/alibaba-14-3-singles-day/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) (A$1.8 billion) in 24 hours. Read more... (http://mashable.com/2016/08/18/chemist-warehouse-alibaba-tmall/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Ecommerce (http://mashable.com/category/ecommerce/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Alibaba (http://mashable.com/category/alibaba/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Chemist Warehouse (http://mashable.com/category/chemist-warehouse/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Australia (http://mashable.com/category/australia/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/_HVfe5FlA20
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SYDNEY, Australia — Walk through any Australian shopping mall, and you are likely to spot a Chemist Warehouse. Sy**nymous with bright yellow signs advertising heavily discounted vitamins and perfume, you might **t expect the chain to dominate in China with an entirely different message.
Chemist Warehouse launched on Tmall Global, Alibaba's ecommerce platform for international products, just in time for Singles Day on **v. 11, 2015.*
Singles Day has become the world's largest online shopping event. Sales on the day last year across the Chinese retail giant amounted to an eye watering 91.2 billion yuan (http://mashable.com/2015/11/12/alibaba-14-3-singles-day/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) (A$1.8 billion) in 24 hours. Read more... (http://mashable.com/2016/08/18/chemist-warehouse-alibaba-tmall/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Ecommerce (http://mashable.com/category/ecommerce/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Alibaba (http://mashable.com/category/alibaba/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Chemist Warehouse (http://mashable.com/category/chemist-warehouse/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Australia (http://mashable.com/category/australia/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/_HVfe5FlA20