ahlam1399
08-16-2016, 07:25 PM
Microsoft today launched a new commercial for its Surface Pro 4, comparing the tablet computer to Apple's iPad Pro (http://www.macrumors.com/roundup/ipad-pro/) and Smart Keyboard (http://www.macrumors.com/roundup/smart-keyboard/). The ad -- titled "What's a Computer? Just ask Cortana" -- was posted on YouTube today with a description claiming that "just because you call something a computer doesn?t mean it fits the description." The new ad is clearly targeting Apple's new "What's a Computer? (http://www.macrumors.com/2016/08/01/apple-new-ipad-pro-computer-replacement-ad/)" ad campaign and "Super. Computer. (http://www.apple.com/ipad-pro/)" slogan for the iPad Pro.
The ad centers around a party that Siri (http://www.macrumors.com/roundup/siri/) is holding for its new Smart Keyboard, telling the Surface Pro 4 "I'm a computer **w, like you." The Surface Pro 4 responds, asking if Apple's tablet has an Intel Core i7 processor, full access to Microsoft ****** beyond the mobile app versions, a trackpad, and external port options. Siri responds with, "Like I said, I just got a keyboard."
The ad ends with the tagline, "Surface does more. Just like you." The new ad today follows a similar anti-Apple theme of many Microsoft ads, which have previously focused on comparing the Surface Book and MacBook (http://www.macrumors.com/2016/03/09/microsoft-surface-book-ads/), and ******* 10 and OS X (http://www.macrumors.com/2016/02/29/microsoft-*******-10-pc-vs-mac-ads/). For Christmas last year, the company released a more peaceful ad (http://www.macrumors.com/2015/12/01/microsofts-holiday-ad-peace/) that centered around a group of Microsoft Store employees singing seasonal carols outside of an Apple Store.
The Surface Pro 4 (https://www.microsoftstore.com/store/msusa/en_US/pdp/productID.325711500) starts at $899 for 128GB of internal storage and 4GB of RAM, and going up to as much as $1,799 for 256GB of internal storage and 16GB of RAM. Comparatively, the 12.9-inch iPad Pro starts at a smaller $799 for 32GB and maxes out at $1,099 for 256GB, with all models including (http://www.macrumors.com/2015/11/11/ipad-pro-teardown-battery-speaker/) 4GB of RAM.
Related Roundup: iPad Pro (http://www.macrumors.com/roundup/ipad-pro/)
Tags: Microsoft (http://www.macrumors.com/roundup/microsoft/), Surface Pro 4 (http://www.macrumors.com/roundup/surface-pro-4/)
Buyer's Guide: 12.9" iPad Pro (Neutral) (http://buyersguide.macrumors.com/#12-9-iPad-Pro)
Discuss this article (http://forums.macrumors.com/threads/surface-pro-4-ad-takes-on-apple.1988328/) in our forums
http://feeds.feedburner.com/~ff/MacRumors-All?d=6W8y8wAjSf4 (http://feeds.macrumors.com/~ff/MacRumors-All?a=eoEalrthqsY:dcdl6v4IWv8:6W8y8wAjSf4) http://feeds.feedburner.com/~ff/MacRumors-All?d=qj6IDK7rITs (http://feeds.macrumors.com/~ff/MacRumors-All?a=eoEalrthqsY:dcdl6v4IWv8:qj6IDK7rITs)
http://feeds.feedburner.com/~r/MacRumors-All/~4/eoEalrthqsY
أكثر... (http://www.macrumors.com/2016/08/16/surface-pro-4-ad-takes-on-apple/)
The ad centers around a party that Siri (http://www.macrumors.com/roundup/siri/) is holding for its new Smart Keyboard, telling the Surface Pro 4 "I'm a computer **w, like you." The Surface Pro 4 responds, asking if Apple's tablet has an Intel Core i7 processor, full access to Microsoft ****** beyond the mobile app versions, a trackpad, and external port options. Siri responds with, "Like I said, I just got a keyboard."
The ad ends with the tagline, "Surface does more. Just like you." The new ad today follows a similar anti-Apple theme of many Microsoft ads, which have previously focused on comparing the Surface Book and MacBook (http://www.macrumors.com/2016/03/09/microsoft-surface-book-ads/), and ******* 10 and OS X (http://www.macrumors.com/2016/02/29/microsoft-*******-10-pc-vs-mac-ads/). For Christmas last year, the company released a more peaceful ad (http://www.macrumors.com/2015/12/01/microsofts-holiday-ad-peace/) that centered around a group of Microsoft Store employees singing seasonal carols outside of an Apple Store.
The Surface Pro 4 (https://www.microsoftstore.com/store/msusa/en_US/pdp/productID.325711500) starts at $899 for 128GB of internal storage and 4GB of RAM, and going up to as much as $1,799 for 256GB of internal storage and 16GB of RAM. Comparatively, the 12.9-inch iPad Pro starts at a smaller $799 for 32GB and maxes out at $1,099 for 256GB, with all models including (http://www.macrumors.com/2015/11/11/ipad-pro-teardown-battery-speaker/) 4GB of RAM.
Related Roundup: iPad Pro (http://www.macrumors.com/roundup/ipad-pro/)
Tags: Microsoft (http://www.macrumors.com/roundup/microsoft/), Surface Pro 4 (http://www.macrumors.com/roundup/surface-pro-4/)
Buyer's Guide: 12.9" iPad Pro (Neutral) (http://buyersguide.macrumors.com/#12-9-iPad-Pro)
Discuss this article (http://forums.macrumors.com/threads/surface-pro-4-ad-takes-on-apple.1988328/) in our forums
http://feeds.feedburner.com/~ff/MacRumors-All?d=6W8y8wAjSf4 (http://feeds.macrumors.com/~ff/MacRumors-All?a=eoEalrthqsY:dcdl6v4IWv8:6W8y8wAjSf4) http://feeds.feedburner.com/~ff/MacRumors-All?d=qj6IDK7rITs (http://feeds.macrumors.com/~ff/MacRumors-All?a=eoEalrthqsY:dcdl6v4IWv8:qj6IDK7rITs)
http://feeds.feedburner.com/~r/MacRumors-All/~4/eoEalrthqsY
أكثر... (http://www.macrumors.com/2016/08/16/surface-pro-4-ad-takes-on-apple/)