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08-13-2016, 10:37 PM
Fine Bros. Entertainment 'reacts': The company rebrands, expands following YouTube copyright drama
http://i.amz.mshcdn.com/ET3x8PBLXJxEOr0Eqi5U7vbtiRU=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F176054%2FFBE-Company-Diamond-Play-Button.jpghttp://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Fine+Bros.+Entertainment+%27reacts%27%3A+The+ company+rebrands%2C+expands+following+YouTube+copy right+drama&url=http%3A%2F%2Fmashable.com%2F2016%2F08%2F13%2Ff ine-brothers-entertainment%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F08 %2F13%2Ffine-brothers-entertainment%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
BURBANK, California — How do you react to poor fan reaction?
That was the question that Benny and Rafi Fine, the brothers k**wn for their popular YouTube channels, had to ask themselves in January after many of their viewers became angered over their (**w defunct) initiative (http://mashable.com/2016/01/26/fine-bros-react-videos/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial).
The duo's goal was to give creators worldwide access to 11 of their company's various shows and trademarks, including their franchise of "react" videos (in which *groups of people, including kids, teens and adults, react to various topics). *But many argued the "React" brand is **t the Fine Brothers' to license and viewed it as an attempt to claim profits over every "reaction" video out there. *It only took five days before the pair apologized and discontinued the program (http://mashable.com/2016/02/01/the-fine-brothers-issue-statement-following-backlash-to-react-licensing-an**uncement/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial). Read more... (http://mashable.com/2016/08/13/fine-brothers-entertainment/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Youtube (http://mashable.com/category/youtube/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Fine Brothers Entertainment (http://mashable.com/category/fine-brothers-entertainment/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Entertainment (http://mashable.com/entertainment/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1471113925 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1471113925)
http://feeds.feedburner.com/~r/Mashable/~4/uElKgLPfqJI
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BURBANK, California — How do you react to poor fan reaction?
That was the question that Benny and Rafi Fine, the brothers k**wn for their popular YouTube channels, had to ask themselves in January after many of their viewers became angered over their (**w defunct) initiative (http://mashable.com/2016/01/26/fine-bros-react-videos/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial).
The duo's goal was to give creators worldwide access to 11 of their company's various shows and trademarks, including their franchise of "react" videos (in which *groups of people, including kids, teens and adults, react to various topics). *But many argued the "React" brand is **t the Fine Brothers' to license and viewed it as an attempt to claim profits over every "reaction" video out there. *It only took five days before the pair apologized and discontinued the program (http://mashable.com/2016/02/01/the-fine-brothers-issue-statement-following-backlash-to-react-licensing-an**uncement/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial). Read more... (http://mashable.com/2016/08/13/fine-brothers-entertainment/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Youtube (http://mashable.com/category/youtube/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Fine Brothers Entertainment (http://mashable.com/category/fine-brothers-entertainment/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Entertainment (http://mashable.com/entertainment/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1471113925 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1471113925)
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