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08-05-2016, 03:02 AM
Why the Aston Martin DB11 is one of the world's ultimate experiences
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Generation Y, the millennial generation, is all about experiences (http://eventbrite-s3.s3.amazonaws.com/marketing/Millennials_Research/Gen_PR_Final.pdf). Turns out, they'd rather spend their money on travel, food and adventure than on material goods.
Frankly, that inclination never really made sense to me, a millennial. A trip is fleeting and memories are fluid. But stuff ... stuff is forever.
Accordingly, I've filled my life with dozens of cheap used cars, a pretty snazzy collection of sport coats (if I do say so myself) and more than a handful of Legos. All the while, I watched as my friends uploaded images of themselves in front of the Taj Mahal and Eiffel Tower and on the rims of Icelandic fjords. Read more... (http://mashable.com/2016/08/04/2017-aston-martin-db11-review/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Mashable Choice (http://mashable.com/category/mashable-choice/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Aston Martin (http://mashable.com/category/aston-martin/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Transportation (http://mashable.com/category/transportation/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Reviews (http://mashable.com/category/reviews/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Cars (http://mashable.com/category/cars/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/EMYDcWU05b0
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Generation Y, the millennial generation, is all about experiences (http://eventbrite-s3.s3.amazonaws.com/marketing/Millennials_Research/Gen_PR_Final.pdf). Turns out, they'd rather spend their money on travel, food and adventure than on material goods.
Frankly, that inclination never really made sense to me, a millennial. A trip is fleeting and memories are fluid. But stuff ... stuff is forever.
Accordingly, I've filled my life with dozens of cheap used cars, a pretty snazzy collection of sport coats (if I do say so myself) and more than a handful of Legos. All the while, I watched as my friends uploaded images of themselves in front of the Taj Mahal and Eiffel Tower and on the rims of Icelandic fjords. Read more... (http://mashable.com/2016/08/04/2017-aston-martin-db11-review/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Mashable Choice (http://mashable.com/category/mashable-choice/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Aston Martin (http://mashable.com/category/aston-martin/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Transportation (http://mashable.com/category/transportation/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Reviews (http://mashable.com/category/reviews/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Cars (http://mashable.com/category/cars/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/EMYDcWU05b0