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08-04-2016, 06:46 PM
Target makes up with Amazon, restocks its gadgets
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Target and Amazon have come to a truce.*
Four years after booting Amazon's tablets, Kindles and other gadgets from its shelves, Target restocked the devices this week.*
Target rid its stores and website of the products in 2012, in a move that fought Amazon's growing dominance. The company worried that customers might buy a tablet in Target and then never return, when they could just go to Amazon.com from the device.*
But **w, Target has surrendered. The Amazon products are back on its website (http://www.target.com/p/amazon-kindle-paperwhite/-/A-51468065), and will hit its shelves in October, according to Bloomberg (http://www.bloomberg.com/news/articles/2016-08-04/target-resumes-selling-amazon-s-gadgets-four-years-after-rift).*
The move doesn't only signal the inevitability of Amazon, though. Times have changed for Target, too. The company has boomed since 2012, and Amazon poses less of a threat to its long-term strategy. Amazon Prime isn't as scary as it once was, and Target has secured more of a foothold in retail-friendly areas like kids' products and fashion.* Read more... (http://mashable.com/2016/08/04/target-amazon-gadgets/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
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Target and Amazon have come to a truce.*
Four years after booting Amazon's tablets, Kindles and other gadgets from its shelves, Target restocked the devices this week.*
Target rid its stores and website of the products in 2012, in a move that fought Amazon's growing dominance. The company worried that customers might buy a tablet in Target and then never return, when they could just go to Amazon.com from the device.*
But **w, Target has surrendered. The Amazon products are back on its website (http://www.target.com/p/amazon-kindle-paperwhite/-/A-51468065), and will hit its shelves in October, according to Bloomberg (http://www.bloomberg.com/news/articles/2016-08-04/target-resumes-selling-amazon-s-gadgets-four-years-after-rift).*
The move doesn't only signal the inevitability of Amazon, though. Times have changed for Target, too. The company has boomed since 2012, and Amazon poses less of a threat to its long-term strategy. Amazon Prime isn't as scary as it once was, and Target has secured more of a foothold in retail-friendly areas like kids' products and fashion.* Read more... (http://mashable.com/2016/08/04/target-amazon-gadgets/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
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