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08-04-2016, 05:59 PM
New Twitter ads let brands bait fans into tweeting
http://i.amz.mshcdn.com/hw1S_0H5VkEJE8uJpa3aA8SOb_8=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F166355%2Ftwitter.jpghttp://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=New+Twitter+ads+let+brands+bait+fans+into+twe eting&url=http%3A%2F%2Fmashable.com%2F2016%2F08%2F04%2Fb rand-exclusive-content-ads-twitter%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F08 %2F04%2Fbrand-exclusive-content-ads-twitter%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
Twitter is giving advertisers a new way to bait users into spreading their message.*
The social network released a type of ad on Thursday that unlocks pieces of exclusive brand content — such as movie trailers, recipes or interviews — when replied to or retweeted.
SEE ALSO: Twitter is using emoji to show you ads, so maybe cool it with the eggplants (http://mashable.com/2016/06/15/twitter-emoji-targeting-ads/)
The feature is built on Twitter's "conversational ads (https://blog.twitter.com/2016/introducing-conversational-ads)" — promoted tweets with attached lists of prefabricated responses and hashtags that users can post with a simple click — which were introduced to select brands for a trial run earlier this year. Read more... (http://mashable.com/2016/08/04/brand-exclusive-content-ads-twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Twitter (http://mashable.com/category/twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/ySgNMM63Ukg
http://i.amz.mshcdn.com/hw1S_0H5VkEJE8uJpa3aA8SOb_8=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F166355%2Ftwitter.jpghttp://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=New+Twitter+ads+let+brands+bait+fans+into+twe eting&url=http%3A%2F%2Fmashable.com%2F2016%2F08%2F04%2Fb rand-exclusive-content-ads-twitter%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F08 %2F04%2Fbrand-exclusive-content-ads-twitter%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
Twitter is giving advertisers a new way to bait users into spreading their message.*
The social network released a type of ad on Thursday that unlocks pieces of exclusive brand content — such as movie trailers, recipes or interviews — when replied to or retweeted.
SEE ALSO: Twitter is using emoji to show you ads, so maybe cool it with the eggplants (http://mashable.com/2016/06/15/twitter-emoji-targeting-ads/)
The feature is built on Twitter's "conversational ads (https://blog.twitter.com/2016/introducing-conversational-ads)" — promoted tweets with attached lists of prefabricated responses and hashtags that users can post with a simple click — which were introduced to select brands for a trial run earlier this year. Read more... (http://mashable.com/2016/08/04/brand-exclusive-content-ads-twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Twitter (http://mashable.com/category/twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/ySgNMM63Ukg