rss
08-03-2016, 02:54 PM
This new ad for sanitary pads is pretty groundbreaking in its realism
http://i.amz.mshcdn.com/f1WyIT2bpVUEgOG0n_uOgYOwkfA=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fth umbnail%2F16472%2Fsddefault.jpghttp://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=This+new+ad+for+sanitary+pads+is+pretty+groun dbreaking+in+its+realism&url=http%3A%2F%2Fmashable.com%2F2016%2F08%2F03%2Fb odyform-ad-pad-demonstration%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F08 %2F03%2Fbodyform-ad-pad-demonstration%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
The crimson wave. The time of the month. Aunt Flo. The list of period euphemisms are endless.*
The stigma attached to menstruation has long meant that period ads have shied away from portraying periods in a realistic way.*
SEE ALSO: This sanitary towel ad features blood, and people think it's empowering (http://mashable.com/2016/06/07/bodyform-ad-blood/)
Bodyform's new ad seeks to challenge the stigma behind periods and shows a sanitary pad being used in a real-life situation.
Titled "Trapeze," the ad shows a trapeze artist wearing a white leotard who borrows a pack of pads from a fellow performer before placing a pad in her underwear.*
Bodyform says it's the first time an ad for sanitary products features an in-situ product demonstration.* Read more... (http://mashable.com/2016/08/03/bodyform-ad-pad-demonstration/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Sanitary Towel (http://mashable.com/category/sanitary-towel/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Sanitary Pad (http://mashable.com/category/sanitary-pad/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Health (http://mashable.com/category/health/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Womens Health (http://mashable.com/category/womens-health/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/XbT1D36k3xw
http://i.amz.mshcdn.com/f1WyIT2bpVUEgOG0n_uOgYOwkfA=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fth umbnail%2F16472%2Fsddefault.jpghttp://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=This+new+ad+for+sanitary+pads+is+pretty+groun dbreaking+in+its+realism&url=http%3A%2F%2Fmashable.com%2F2016%2F08%2F03%2Fb odyform-ad-pad-demonstration%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F08 %2F03%2Fbodyform-ad-pad-demonstration%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
The crimson wave. The time of the month. Aunt Flo. The list of period euphemisms are endless.*
The stigma attached to menstruation has long meant that period ads have shied away from portraying periods in a realistic way.*
SEE ALSO: This sanitary towel ad features blood, and people think it's empowering (http://mashable.com/2016/06/07/bodyform-ad-blood/)
Bodyform's new ad seeks to challenge the stigma behind periods and shows a sanitary pad being used in a real-life situation.
Titled "Trapeze," the ad shows a trapeze artist wearing a white leotard who borrows a pack of pads from a fellow performer before placing a pad in her underwear.*
Bodyform says it's the first time an ad for sanitary products features an in-situ product demonstration.* Read more... (http://mashable.com/2016/08/03/bodyform-ad-pad-demonstration/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Sanitary Towel (http://mashable.com/category/sanitary-towel/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Sanitary Pad (http://mashable.com/category/sanitary-pad/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Health (http://mashable.com/category/health/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Womens Health (http://mashable.com/category/womens-health/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/XbT1D36k3xw