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08-03-2016, 01:23 AM
Birchbox gets $15M from inside investors to stay afloat
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The original subscription service needs a lifeline.*
Birchbox, the once-buzzy beauty startup, raised $15 million in additional funding from current investors in an effort to stave off a cash flow problem, Recode reported (http://www.recode.net/2016/8/2/12305934/birchbox-15-million-funding-inside-round).*
The money is needed to shore up the company after two rounds of layoffs this year and a $60 million investment in 2014 that pressured the startup to operate at a higher level than it was quite prepared for.
The company, founded in 2010, was the first to master the subscription service, offering samples of beauty products for a $10 monthly fee. Subscribers could then buy full-size versions of the products through Birchbox's website.* Read more... (http://mashable.com/2016/08/02/birchbox-15-million-funding/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Dollar Shave Club (http://mashable.com/category/dollar-shave-club/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Subscription Service (http://mashable.com/category/subscription-service/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Birchbox (http://mashable.com/category/birchbox/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Startups (http://mashable.com/startups/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/lMtFqbwrCc0
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The original subscription service needs a lifeline.*
Birchbox, the once-buzzy beauty startup, raised $15 million in additional funding from current investors in an effort to stave off a cash flow problem, Recode reported (http://www.recode.net/2016/8/2/12305934/birchbox-15-million-funding-inside-round).*
The money is needed to shore up the company after two rounds of layoffs this year and a $60 million investment in 2014 that pressured the startup to operate at a higher level than it was quite prepared for.
The company, founded in 2010, was the first to master the subscription service, offering samples of beauty products for a $10 monthly fee. Subscribers could then buy full-size versions of the products through Birchbox's website.* Read more... (http://mashable.com/2016/08/02/birchbox-15-million-funding/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Dollar Shave Club (http://mashable.com/category/dollar-shave-club/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Subscription Service (http://mashable.com/category/subscription-service/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Birchbox (http://mashable.com/category/birchbox/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Startups (http://mashable.com/startups/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/lMtFqbwrCc0