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08-02-2016, 10:57 PM
Pro-fracking website targets millennials with gifs and memes
http://i.amz.mshcdn.com/hTF_parwO5h7gJXWVlCwlEPY9YQ=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F164353%2FGettyImages-462812136.jpghttp://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Pro-fracking+website+targets+millennials+with+gifs+and +memes&url=http%3A%2F%2Fmashable.com%2F2016%2F08%2F02%2Fp ro-fracking-website-memes%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F08 %2F02%2Fpro-fracking-website-memes%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
Nuanced debate? Scientific discussion? Yawn.
FrackFeed (http://www.frackfeed.com/category/memes/), a pro-fracking website from industry groups and oil and gas companies, is targeting millennials in their native tongues: Memes, quizzes and listicles.
Rihanna, Ron Burgundy, bloated toads and angry groundhogs serve as the backdrop for snarky messages extolling the virtues of hydraulic fracturing for oil and natural gas — without few other details to distract you from kitty gifs.
SEE ALSO: The story behind the star-studded film that schooled Donald Trump on climate change (http://mashable.com/2016/07/27/climate-change-documentary-dnc/)
The website is part of a bigger campaign by **rth Texans for Natural Gas (http://www.**rthtexansfornaturalgas.com/about), an advocacy group that is seeking to drown out the “small but vocal opposition that uses the internet to spread fear and bad information,” according to its website. Read more... (http://mashable.com/2016/08/02/pro-fracking-website-memes/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Gifs (http://mashable.com/category/gifs/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Memes (http://mashable.com/memes/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Natural Gas (http://mashable.com/category/natural-gas/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Hydraulic Fracturing (http://mashable.com/category/hydraulic-fracturing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Fracking (http://mashable.com/category/fracking/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1470165196 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1470165196)
http://feeds.feedburner.com/~r/Mashable/~4/6HmxrrC711k
http://i.amz.mshcdn.com/hTF_parwO5h7gJXWVlCwlEPY9YQ=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F164353%2FGettyImages-462812136.jpghttp://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Pro-fracking+website+targets+millennials+with+gifs+and +memes&url=http%3A%2F%2Fmashable.com%2F2016%2F08%2F02%2Fp ro-fracking-website-memes%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F08 %2F02%2Fpro-fracking-website-memes%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
Nuanced debate? Scientific discussion? Yawn.
FrackFeed (http://www.frackfeed.com/category/memes/), a pro-fracking website from industry groups and oil and gas companies, is targeting millennials in their native tongues: Memes, quizzes and listicles.
Rihanna, Ron Burgundy, bloated toads and angry groundhogs serve as the backdrop for snarky messages extolling the virtues of hydraulic fracturing for oil and natural gas — without few other details to distract you from kitty gifs.
SEE ALSO: The story behind the star-studded film that schooled Donald Trump on climate change (http://mashable.com/2016/07/27/climate-change-documentary-dnc/)
The website is part of a bigger campaign by **rth Texans for Natural Gas (http://www.**rthtexansfornaturalgas.com/about), an advocacy group that is seeking to drown out the “small but vocal opposition that uses the internet to spread fear and bad information,” according to its website. Read more... (http://mashable.com/2016/08/02/pro-fracking-website-memes/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Gifs (http://mashable.com/category/gifs/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Memes (http://mashable.com/memes/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Natural Gas (http://mashable.com/category/natural-gas/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Hydraulic Fracturing (http://mashable.com/category/hydraulic-fracturing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Fracking (http://mashable.com/category/fracking/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1470165196 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1470165196)
http://feeds.feedburner.com/~r/Mashable/~4/6HmxrrC711k