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08-01-2016, 10:09 PM
Social media companies struggle with the financials of internet stardom
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Ricky Dillon is 24, but his spiked bleach-blond hair and multicolored metallic nail polish that shines on his right fingers make him look younger. He has about 3 million followers on YouTube, where his specialty is “reacting funny to things,” as he puts it.*
His light-hearted, lo-fi videos are labeled with such bright,*bubble-lettered titles as*“3 BOYS, 26 POSITIONS”—which is **t what it sounds like. It’s Dillon and two friends contorting themselves into the shape of alphabet letters, and it has 1.2 million views.*
That’s an audience that Twitter and Facebook want. But Dillon rarely posts on Facebook, and he’s never used Facebook Live—“Facebook's weird,” he said—and he hasn't tried Twitter's Periscope, either.* Read more... (http://mashable.com/2016/08/01/facebook-twitter-ad-revenue/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
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Ricky Dillon is 24, but his spiked bleach-blond hair and multicolored metallic nail polish that shines on his right fingers make him look younger. He has about 3 million followers on YouTube, where his specialty is “reacting funny to things,” as he puts it.*
His light-hearted, lo-fi videos are labeled with such bright,*bubble-lettered titles as*“3 BOYS, 26 POSITIONS”—which is **t what it sounds like. It’s Dillon and two friends contorting themselves into the shape of alphabet letters, and it has 1.2 million views.*
That’s an audience that Twitter and Facebook want. But Dillon rarely posts on Facebook, and he’s never used Facebook Live—“Facebook's weird,” he said—and he hasn't tried Twitter's Periscope, either.* Read more... (http://mashable.com/2016/08/01/facebook-twitter-ad-revenue/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Ad Revenue (http://mashable.com/category/ad-revenue/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Twitter (http://mashable.com/category/twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/ShxU0pauFfA