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07-27-2016, 08:40 PM
Tumblr advertising push could bring it back in favor with Verizon's help
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Soon, Tumblr will have a new parent, and soon, it will help pay more of the bills.
The blogging site, owned by Yahoo (which is in the process of being acquired by Verizon), is introducing a new advertising program that will place ads on each one of its more than 306 million blogs.*
The ads will start appearing on Thursday, and Tumblr users must opt out of having the ads displayed. Users won't get a cut of any ads shown on their blogs, although a revenue split will be introduced at some point in the future.
The news, first spotted by TechCrunch (https://techcrunch.com/2016/07/27/tumblr-teases-plan-to-introduce-ads-on-all-its-blogs/?ncid=rss), comes just two days after Verizon secured a $4.8 billion deal to acquire Yahoo's internet business. That deal includes Tumblr, which Yahoo acquired for $1.1 billion in 2013, along with photo-storage site Flickr, Yahoo News and its ad tech systems. Verizon also owns AOL. Read more... (http://mashable.com/2016/07/27/tumblr-advertising-money/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
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Soon, Tumblr will have a new parent, and soon, it will help pay more of the bills.
The blogging site, owned by Yahoo (which is in the process of being acquired by Verizon), is introducing a new advertising program that will place ads on each one of its more than 306 million blogs.*
The ads will start appearing on Thursday, and Tumblr users must opt out of having the ads displayed. Users won't get a cut of any ads shown on their blogs, although a revenue split will be introduced at some point in the future.
The news, first spotted by TechCrunch (https://techcrunch.com/2016/07/27/tumblr-teases-plan-to-introduce-ads-on-all-its-blogs/?ncid=rss), comes just two days after Verizon secured a $4.8 billion deal to acquire Yahoo's internet business. That deal includes Tumblr, which Yahoo acquired for $1.1 billion in 2013, along with photo-storage site Flickr, Yahoo News and its ad tech systems. Verizon also owns AOL. Read more... (http://mashable.com/2016/07/27/tumblr-advertising-money/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Yahoo (http://mashable.com/category/yahoo/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Tumblr (http://mashable.com/category/tumblr/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/ecY03-hHFBw