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07-21-2016, 06:21 PM
Netflix India's new social campaign captures its essence in these funny tweets
http://i.amz.mshcdn.com/RuVbfRsk-LCiQl9rrp4vT1HaIUU=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F152227%2FGettyImages-455249664.jpghttp://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Netflix+India%27s+new+social+campaign+capture s+its+essence+in+these+funny+tweets&url=http%3A%2F%2Fmashable.com%2F2016%2F07%2F21%2Fn etflix-india-campaign%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F07 %2F21%2Fnetflix-india-campaign%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
Netfix launched (http://mashable.com/2016/01/07/netflix-india-launch/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) in India earlier this year, and an**unced its first original ****** for the country last month. In a new social media campaign on Twitter, it used humour and Bollywood references to highlight just where Netflix scores over traditional TV.
SEE ALSO: Netflix an**unces its first original ****** in India (http://mashable.com/2016/06/06/netflix-india-web-******/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
Netflix partnered with a ****** digital influencers for the Twitter campaign, each of whom responded to this question.
Some tweets dealt with its vast library of films and shows.
Others focused on the advantages of ad-free viewing.
There was also a reference to the pleasures of binge-watching. Read more... (http://mashable.com/2016/07/21/netflix-india-campaign/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Social Media Campaign (http://mashable.com/category/social-media-campaign/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Netflix (http://mashable.com/category/netflix/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), India (http://mashable.com/category/india/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Watercooler (http://mashable.com/watercooler/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/E3oJfkBinn8
http://i.amz.mshcdn.com/RuVbfRsk-LCiQl9rrp4vT1HaIUU=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F152227%2FGettyImages-455249664.jpghttp://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Netflix+India%27s+new+social+campaign+capture s+its+essence+in+these+funny+tweets&url=http%3A%2F%2Fmashable.com%2F2016%2F07%2F21%2Fn etflix-india-campaign%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F07 %2F21%2Fnetflix-india-campaign%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
Netfix launched (http://mashable.com/2016/01/07/netflix-india-launch/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) in India earlier this year, and an**unced its first original ****** for the country last month. In a new social media campaign on Twitter, it used humour and Bollywood references to highlight just where Netflix scores over traditional TV.
SEE ALSO: Netflix an**unces its first original ****** in India (http://mashable.com/2016/06/06/netflix-india-web-******/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
Netflix partnered with a ****** digital influencers for the Twitter campaign, each of whom responded to this question.
Some tweets dealt with its vast library of films and shows.
Others focused on the advantages of ad-free viewing.
There was also a reference to the pleasures of binge-watching. Read more... (http://mashable.com/2016/07/21/netflix-india-campaign/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Social Media Campaign (http://mashable.com/category/social-media-campaign/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Netflix (http://mashable.com/category/netflix/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), India (http://mashable.com/category/india/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Watercooler (http://mashable.com/watercooler/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/E3oJfkBinn8