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07-20-2016, 11:56 PM
Birkenstock will pull its shoes from Amazon over counterfeit sellers
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Birkenstock has a message for customers shopping on Amazon: "BUYER BEWARE."
Fed up with counterfeit products and unauthorized sellers, the iconic sandal retailer is planning to remove its merchandise from the e-commerce giant beginning January 1, 2017.*
Birkenstock USA CEO David Kahan an**unced the decision — with that all-caps warning — in a July 5 memo to retail partners, as reported by CNBC (http://www.cnbc.com/2016/07/20/birkenstock-quits-amazon-in-us-after-counterfeit-surge.html?_source=twitter). A spokesman for Birkenstock USA confirmed that report.*
SEE ALSO: Amazon's Alexa **w accepts voice commands to buy stuff for you (http://mashable.com/2016/07/01/amazon-alexa-voice-command-shopping/)
"The Amazon marketplace, which operates as an 'open market,' creates an environment where we experience unacceptable business practices which we believe jeopardize our brand," Kahan wrote. "Policing this activity internally and in partnership with Amazon.com has proven impossible." Read more... (http://mashable.com/2016/07/20/birkenstock-amazon-counterfeit/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
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Birkenstock has a message for customers shopping on Amazon: "BUYER BEWARE."
Fed up with counterfeit products and unauthorized sellers, the iconic sandal retailer is planning to remove its merchandise from the e-commerce giant beginning January 1, 2017.*
Birkenstock USA CEO David Kahan an**unced the decision — with that all-caps warning — in a July 5 memo to retail partners, as reported by CNBC (http://www.cnbc.com/2016/07/20/birkenstock-quits-amazon-in-us-after-counterfeit-surge.html?_source=twitter). A spokesman for Birkenstock USA confirmed that report.*
SEE ALSO: Amazon's Alexa **w accepts voice commands to buy stuff for you (http://mashable.com/2016/07/01/amazon-alexa-voice-command-shopping/)
"The Amazon marketplace, which operates as an 'open market,' creates an environment where we experience unacceptable business practices which we believe jeopardize our brand," Kahan wrote. "Policing this activity internally and in partnership with Amazon.com has proven impossible." Read more... (http://mashable.com/2016/07/20/birkenstock-amazon-counterfeit/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Amazon (http://mashable.com/category/amazon/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Birkenstock (http://mashable.com/category/birkenstock/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/wmlM_l0NDqE