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07-12-2016, 05:35 AM
Internet calls out ***ist ad for implying mums are worse skiers than dads
http://i.amz.mshcdn.com/JROK7Gzka2aD7cmmVQRAjL2ZNns=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fth umbnail%2F14153%2Fhttps_3A_2F_2Fblueprint-api-production.s3.amazonaws.com_2Fuploads_2Fcard_2Fima ge_2F141786_2FScreen_Shot_2016-07-12_at_10.55.34_AM.pnghttp://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Internet+calls+out+***ist+ad+for+implying+mum s+are+worse+skiers+than+dads&url=http%3A%2F%2Fmashable.com%2F2016%2F07%2F11%2Fs ki-ad-***ist-australia%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F07 %2F11%2Fski-ad-***ist-australia%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
An ad spotted on the ski fields in Australia has caused outrage by implying that, by virtue of possessing a uterus, a woman must be a worse skier than her partner.
The regrettable ad for car manufacturer Toyota was spotted by Sydney woman Romy Krassenstein who was skiing in Thedbo,*News.com.au (http://www.news.com.au/lifestyle/real-life/news-life/banner-ad-for-toyota-kluger-causes-offence-in-thredbo/news-story/27eb020f29c9f6278f262d7bd677c743) reported.*For some inexplicable reason, it ranks kids, mum and dad by the difficulty of ski runs.
SEE ALSO: 'Mum's Milestones' cards celebrate the hilarious downside of parenthood (http://mashable.com/2016/07/11/mums-milestones-cards-parenthood/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
For those unfamiliar, a green run is often reserved for a beginner, a blue run indicates it would be appropriate for a moderately skilled skier, and black diamond runs are reserved for straight up lunatics who like the idea of speeding toward possible doom. Something, incidentally, plenty of women like to do. Read more... (http://mashable.com/2016/07/11/ski-ad-***ist-australia/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), ***ism (http://mashable.com/category/***ism/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Australia (http://mashable.com/category/australia/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Watercooler (http://mashable.com/watercooler/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Pics (http://mashable.com/pics/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/uzIf9-IiyWA
http://i.amz.mshcdn.com/JROK7Gzka2aD7cmmVQRAjL2ZNns=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fth umbnail%2F14153%2Fhttps_3A_2F_2Fblueprint-api-production.s3.amazonaws.com_2Fuploads_2Fcard_2Fima ge_2F141786_2FScreen_Shot_2016-07-12_at_10.55.34_AM.pnghttp://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Internet+calls+out+***ist+ad+for+implying+mum s+are+worse+skiers+than+dads&url=http%3A%2F%2Fmashable.com%2F2016%2F07%2F11%2Fs ki-ad-***ist-australia%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F07 %2F11%2Fski-ad-***ist-australia%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
An ad spotted on the ski fields in Australia has caused outrage by implying that, by virtue of possessing a uterus, a woman must be a worse skier than her partner.
The regrettable ad for car manufacturer Toyota was spotted by Sydney woman Romy Krassenstein who was skiing in Thedbo,*News.com.au (http://www.news.com.au/lifestyle/real-life/news-life/banner-ad-for-toyota-kluger-causes-offence-in-thredbo/news-story/27eb020f29c9f6278f262d7bd677c743) reported.*For some inexplicable reason, it ranks kids, mum and dad by the difficulty of ski runs.
SEE ALSO: 'Mum's Milestones' cards celebrate the hilarious downside of parenthood (http://mashable.com/2016/07/11/mums-milestones-cards-parenthood/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
For those unfamiliar, a green run is often reserved for a beginner, a blue run indicates it would be appropriate for a moderately skilled skier, and black diamond runs are reserved for straight up lunatics who like the idea of speeding toward possible doom. Something, incidentally, plenty of women like to do. Read more... (http://mashable.com/2016/07/11/ski-ad-***ist-australia/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), ***ism (http://mashable.com/category/***ism/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Australia (http://mashable.com/category/australia/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Watercooler (http://mashable.com/watercooler/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Pics (http://mashable.com/pics/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/uzIf9-IiyWA